Why Too Much Is Too Much And How We Benefit From Limited Options w/ Investigative Reporter David Epstein

From the restaurant menu that has 10 pages of entre options, to trying to pick out a new set of ear buds on Amazon, to telling kids they can be “anything they want.” The anxiety around our seemingly unlimited world continues to increase. Tactically I think we must become more discerning. But conceptually I think it helps to understand that too many options are unhelpful, and why. So when a new book titled,  INSIDE THE BOX: How Constraints Make Us Better, came across my desk, I interested myself. The book is authored by David Epstein who is already the author of the #1 New York Times bestsellers Range and The Sports Gene, and has worked as a senior writer for Sports Illustrated. The tagline for Range is Why Generalists Triumph in a Specialized World. I like David’s questioning and relevantly contrarian approach and was eager to sit down and talk with him about how constraints make us better. David claims that total freedom is the enemy of creativity, and constraint its companion. He says, “Contrary to popular belief, the brain is not designed for thinking. It’s designed to save you from having to think.” And thus all the thinking that too many options gives us has a cost. I ultimately interested myself in going forth with decisions by first, vetting them not for what is possible, but what is most probable. And shifting my mindset from wanting no limits, to understanding that less options is actually helpful for my mindset, and my life.  Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices