Why Tracking Time Won’t Save Your Agency’s Margins

Feeling behind on your agency's data game? Marcel Petitpas, CEO of Parakeeto, joins Galen Low to reframe what it really takes to build profitable, data-driven operations. Hint: it’s not about buying software or pushing for time tracking compliance. Marcel breaks down why starting with metrics, models, and meaning—not tools—is the real shortcut to operational clarity.With real-talk on utilization myths, data fluency for PMs, and how AI can actually drive measurable impact (without overwhelming your team), this episode is a field guide for agency leaders who want to do more than just keep up. It's about building a smarter foundation for the long haul—and doing it in a way that doesn’t burn you out.Resources from this episode:Join the Digital Project Manager CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Marcel on LinkedInCheck out ParakeetoAgency Profit PodcastParakeeto Profitability Framework & Toolkit