EPISODE · May 29, 2026 · 1H 2M
Why Traditional Media Still Matters for Small Business Visibility with: Mickie Kennedy
from Lets Have This Conversation · host Kevin McShan
Fewer than 1% of small businesses use press releases as a regular marketing or public relations strategy, even as major corporations continue to rely heavily on media relations to shape public perception and build authority. Meanwhile, approximately 92% of businesses are using social media platforms to increase visibility and brand awareness, according to Entrepreneur. But in a crowded digital marketplace where everyone has a website, LinkedIn page, Facebook profile, and online reviews, the real question becomes: what actually makes your business memorable? On this episode of Let’s Have This Conversation, we sit down with Mickie Kennedy, founder of eReleases, one of the leading press release distribution services helping small businesses, startups, and authors secure national media exposure. With more than 25 years of experience in public relations and media outreach, Mickie has dedicated his career to helping entrepreneurs bridge the gap between their business and the journalists, reporters, and publications that can elevate their credibility. In a world where trust drives buying decisions, Mickie explains why earned media still matters and why being featured in trusted publications can separate your business from competitors who rely solely on social media algorithms. He shares practical insights into how entrepreneurs can use press releases strategically, what journalists are actually looking for, and how authentic storytelling can create long-term authority online. The conversation also explores the changing landscape of public relations, why visibility alone is no longer enough, and how small businesses can leverage media coverage to strengthen trust, improve search presence, and create opportunities that traditional advertising often cannot deliver. Whether you’re an entrepreneur, author, speaker, or business owner looking to increase your visibility and credibility, this episode offers a behind-the-scenes look at how effective PR can help you stand out in a marketplace saturated with noise. For more Information: https://www.ereleases.com/ Discover More: https://www.ereleases.com/plan-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Fewer than 1% of small businesses use press releases as a regular marketing or public relations strategy, even as major corporations continue to rely heavily on media relations to shape public perception and build authority. Meanwhile, approximately 92% of businesses are using social media platforms to increase visibility and brand awareness, according to Entrepreneur. But in a crowded digital marketplace where everyone has a website, LinkedIn page, Facebook profile, and online reviews, the real question becomes: what actually makes your business memorable? On this episode of Let’s Have This Conversation, we sit down with Mickie Kennedy, founder of eReleases, one of the leading press release distribution services helping small businesses, startups, and authors secure national media exposure. With more than 25 years of experience in public relations and media outreach, Mickie has dedicated his career to helping entrepreneurs bridge the gap between their business and the journalists, reporters, and publications that can elevate their credibility. In a world where trust drives buying decisions, Mickie explains why earned media still matters and why being featured in trusted publications can separate your business from competitors who rely solely on social media algorithms. He shares practical insights into how entrepreneurs can use press releases strategically, what journalists are actually looking for, and how authentic storytelling can create long-term authority online. The conversation also explores the changing landscape of public relations, why visibility alone is no longer enough, and how small businesses can leverage media coverage to strengthen trust, improve search presence, and create opportunities that traditional advertising often cannot deliver. Whether you’re an entrepreneur, author, speaker, or business owner looking to increase your visibility and credibility, this episode offers a behind-the-scenes look at how effective PR can help you stand out in a marketplace saturated with noise. For more Information: https://www.ereleases.com/ Discover More: https://www.ereleases.com/plan-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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Why Traditional Media Still Matters for Small Business Visibility with: Mickie Kennedy
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