Why U.S. Companies Should Comply With GDPR for Email and How to Do It (Season 2 Episode 89)

GDPR, the EU’s General Data Protection Regulation, went into effect on May 25, 2018. The UK adopted their own UK GDPR after Brexit, which closely tracks the original EU GDPR. GDPR applies to any business that collects any personal information data about individuals. This personal data, or ‘personally identifiable information’ (PII) includes things from which identity can be derived, such as, for example, a street address, a telephone number, an email address, and even an IP address. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-u-s-companies-must-comply-with-gdpr-and-how-to-do-it/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com