Skip to content
Why Umault's work works episode artwork

Nov 25, 2025 7 min

Why Umault's work works

from Death to the Corporate Video Hosted by Guy Bauer

For our 100th episode, host Guy Bauer shares the real secret behind Umault’s best work - a lesson sparked by a surprising message from Ann Handley. Instead of starting with strategy or “what works,” great B2B creative begins with three things: joy, experimentation, and fearless truth-telling. In this episode, Guy breaks down why most brands get this backwards, how honesty creates connection, and why taking creative risks pays off more than playing it safe. If you’re tired of corporate white noise and want your ideas to actually stand out, this one’s for you.

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Why Umault's work works

0:00 7:45

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar episodes

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 1 hr 1 min

#205 How to recover without burning out: using pacing to find your dehoarding rhythm

Nov 22, 2025 38 min

#204 Am I my things? When possessions define us: the psychological connection between identity, self-concept and hoarding with Dr Jan Eppingstall

Nov 14, 2025 1 hr 21 min

#200 Things I wish I'd known: a letter to Episode One Me

Oct 3, 2025 19 min

Similar podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently asked questions

How long is this episode of Death to the Corporate Video?

This episode is 7 minutes long.

When was this Death to the Corporate Video episode published?

This episode was published on November 25, 2025.

Can I download this Death to the Corporate Video episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.