Why Understanding Your Team's Personality Style Boosts Productivity By 30% [Asha Berzon]

In this episode, I'm joined by Asha Berzon from MindAbility — an expert in a tool I've personally been using since I was a kid, and one that's been a massive factor in how I've built and managed my team. We're talking about DISC — the behavioural profiling framework that helps you understand your own natural strengths and blind spots, and just as importantly, how to "speak the language" of the people around you, whether that's in sales, leadership, or just day-to-day communication. Asha breaks down the four DISC styles (Dominance, Influence, Steadiness, Conscientiousness), why it's not about boxing people in — most of us are a blend of two — and how understanding this can lead to a 30% increase in productivity across your team. We also get into how DISC applies to neurodivergence (specifically ADHD) and menopause — and why the "gap" between someone's natural style and their adapted style can widen during these times, often making behaviour seem unpredictable when really, it's just neurochemistry at play. Whether you're a solopreneur trying to understand your own strengths, or you're leading a growing team, this episode will change how you think about communication — with your customers, your team, and the people closest to you. Asha's also created two free resources for our listeners — a PDF summary of everything covered in this episode, and a quiz for those of you with a team. Links in the show notes. VALUABLE RESOURCES Quiz: https://welcome.mindability-hypnotherapy.co.uk/team-communication-quiz-sign-up PDF: https://welcome.mindability-hypnotherapy.co.uk/free-disc-guide ABOUT THE HOST Nick James Nick dropped out of university at 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash. Fortunately, Nick kept it afloat, turned it around, and sold that business two years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned speakers including Gary Vaynerchuk, Grant Cardone, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.