Why User Research REALLY Matters: Paul Stevens

Welcome to the Everyday Agile Podcast.Paul Stevens is this week's guest. Outcome-driven Product and Design leadership. An experienced Product Design leader with 20+ years across consumer and SaaS businesses. Paul specialises in solving complex business challenges through strategic user-centred design and product strategy. ▶︎ Paul's LinkedIn: https://www.linkedin.com/in/paulstevenschunkyux/▶︎The book Paul referenced:https://www.amazon.co.uk/Agile-Experience-Design-Designers-Continuous/dp/032180481300:00 Introduction and Welcome00:29 Guest Background and Career Overview03:02 Early Career and Education06:51 First Job and Freelancing09:28 Financial Services and Direct Mail14:45 Joining MoneySupermarket and UX Education21:24 Agile Transformation at MoneySupermarket26:43 Introduction to Agile Experience Design27:42 Transition to Auto Trader29:32 Ethnographic Research in Car Dealerships31:48 Challenges in SaaS and Enterprise Software35:06 Joining Car Finance 24/737:24 Redesigning the Car Finance 24/7 Website46:48 Consulting and Contracting Experiences49:40 Designing a User-Centered Workshop52:29 Conclusion and Contact Information