Why Vertical and Domain Specific AI is the Biggest Business Opportunity of Them All. episode artwork

EPISODE · Aug 9, 2026 · 18 MIN

Why Vertical and Domain Specific AI is the Biggest Business Opportunity of Them All.

from The Josh Bersin Company · host Josh Bersin

As AI experts leave Google and new startups emerge, engineers are consumed with Superintelligence: building models that can reason, learn, and capture “all the world’s knowledge.” While model evolution is important, I believe we’re going in a different direction: toward vertical, domain and company specific AI that exponentially builds proprietary (not general) knowledge. In this podcast, I explain why the next wave of enterprise value will come from these specialized, domain-specific systems built on proprietary knowledge and experience. And this will take place within your company, as well as from experts like us. Drawing on our new research with Galileo and client work, I’m convinced that AI systems will become powerful advisors in HR, finance, supply chain, engineering, and other business functions… and you will have your own personal and company specific AI, forcing Frontier vendors to move to consumer. Frontier labs are not going away: they serve consumer and other needs, but they may not be the ultimate source of innovation. And big content companies like NY Times and News Corp may go there or elsewhere. It’s fascinating to think that almost $2 Trillion has been invested in only four years and this market has so much room to grow. In the enterprise world, I believe AI is already able to make you “better at what you’re already good at,” not necessarily be “the expert at everything.” It has lots of implications for your tech strategy and where you focus your investments. Additional Information Are Frontier Models Becoming A Commodity? CFOs and CIOs Starting to Treat Enterprise AI Like Traditional Technology, And That’s Good Get Galileo: The AI Superagent for Everything HR and Management The New Global HR Excellence Certification: Become the AI Guru You Want To Be! Chapters (00:00:00) - The Future of Human Resource Management(00:10:14) - Steve Ballentine: The AI Vertical

Episode metadata supplied by the publisher feed · Published Aug 9, 2026

Embed this episode

NOW PLAYING

Why Vertical and Domain Specific AI is the Biggest Business Opportunity of Them All.

0:00 18:27

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Josh Bersin Company?

This episode is 18 minutes long.

When was this The Josh Bersin Company episode published?

This episode was published on August 9, 2026.

Can I download this The Josh Bersin Company episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!