EPISODE · May 27, 2026 · 9 MIN
Why Video Marketers Should Test Vertical Video
from Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy · host Fexingo
Lucas and Luna explore why vertical video is no longer just for TikTok and Instagram Reels. They discuss how the 9:16 aspect ratio changes storytelling, composition, and viewer behavior, and why brands like Nike and Red Bull are investing in vertical-first campaigns. The episode examines data showing higher completion rates for vertical video on mobile, and offers practical tips for repurposing horizontal content without losing quality. Lucas argues that vertical video forces marketers to be more intentional with framing, while Luna pushes back on the idea that it's just a trend. They also touch on the role of vertical video in live streaming and webinars. By the end, listeners will understand why testing vertical video could give them an edge in 2026. #VerticalVideo #VideoMarketing #AspectRatio #MobileMarketing #TikTokMarketing #InstagramReels #ContentStrategy #Nike #RedBull #Marketers #FexingoBusiness #BusinessPodcast #SocialMediaTips #VideoProduction #MobileFirst #EngagementRates #Storytelling #MarketingTrends Keep every episode free: buymeacoffee.com/fexingo
Embed this episode
NOW PLAYING
Why Video Marketers Should Test Vertical Video
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.