PODCAST · business
Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
by Fexingo
Lucas and Luna explore how businesses can build a cohesive video marketing strategy that spans short-form clips for social feeds, long-form content for YouTube and VOD, and a video-first approach to brand messaging. They break down the mechanics of each format: the optimal length for TikTok versus Instagram Reels versus YouTube Shorts, the storytelling structures that work in 15 seconds versus 10 minutes, and how to repurpose a single production across multiple channels without burning out your team. They examine real case studies—a DTC startup that grew its email list by 40% through linked long-form tutorials, a B2B SaaS that used short-form thought leadership to drive demo requests, and a media brand that failed because it treated all video as the same thing. Lucas and Luna also get into the economics of video production: cost-per-minute for different quality tiers, how to measure ROI beyond vanity metrics like views, and the trade-offs between in-house teams and agencies. They discu
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ABOUT THIS SHOW
Lucas and Luna explore how businesses can build a cohesive video marketing strategy that spans short-form clips for social feeds, long-form content for YouTube and VOD, and a video-first approach to brand messaging. They break down the mechanics of each format: the optimal length for TikTok versus Instagram Reels versus YouTube Shorts, the storytelling structures that work in 15 seconds versus 10 minutes, and how to repurpose a single production across multiple channels without burning out your team. They examine real case studies—a DTC startup that grew its email list by 40% through linked long-form tutorials, a B2B SaaS that used short-form thought leadership to drive demo requests, and a media brand that failed because it treated all video as the same thing. Lucas and Luna also get into the economics of video production: cost-per-minute for different quality tiers, how to measure ROI beyond vanity metrics like views, and the trade-offs between in-house teams and agencies. They discu
HOSTED BY
Fexingo
CATEGORIES
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Frequently Asked Questions
How many episodes does Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy have?
Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy currently has 0 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy about?
Lucas and Luna explore how businesses can build a cohesive video marketing strategy that spans short-form clips for social feeds, long-form content for YouTube and VOD, and a video-first approach to brand messaging. They break down the mechanics of each format: the optimal length for TikTok versus...
How often does Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy release new episodes?
Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy is no longer actively publishing new episodes, but the existing catalog remains available.
Where can I listen to Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy?
You can listen to Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy?
Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy is created and hosted by Fexingo.
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