Why Visibility, Data, and Leadership Still Decide Supply Chain Success- Featuring Maurizio Scrofani

In this episode of Kev Talks: Real World Global Logistics, we sit down with Maurizio Scrofani for a thoughtful, no-nonsense conversation about what it really takes to run, fix, and future-proof supply chains in the real world.Maurizio brings more than three decades of experience across retail, wholesale, logistics, and manufacturing, and it shows. He doesn’t talk in buzzwords. He talks about the work. The hard part of the job that lives between fixing what’s broken and building what comes next.We dig into why so many supply chain transformations stall out. Not because of lack of technology, but because organizations move too fast, skip the fundamentals, and throw money at tools before they truly understand their problems. Visibility, accountability, and clean data come up again and again, not as nice-to-haves, but as non-negotiables.Maurizio also challenges a common myth in innovation. Startups, and even large enterprises trying to act like them, can’t optimize for speed, cost, and service all at once. You have to choose. Focus creates clarity, and clarity drives execution.The conversation goes beyond systems and into leadership. We talk about why supply chain is inseparable from brand reputation, why emotional intelligence is becoming a core leadership skill, and how entrepreneurial thinking can and should exist inside established companies.Looking ahead, Maurizio shares a grounded view on AI. Powerful, yes. Transformative, absolutely. But not a decision-maker. He makes a compelling case for using AI as a research and enablement tool, while keeping accountability firmly in human hands.This episode is equal parts practical, strategic, and human. If you’re responsible for a supply chain, building a company, or leading people through constant change, there’s something here for you.Key takeaways include:• Why fixing broken systems and building new ones must happen in parallel• The real reasons visibility and accountability break down• Why clean data is the foundation for scale and growth• How simpler KPIs drive better ownership and execution• Why supply chain leadership now requires emotional intelligence• How to think about AI without giving away decision authorityMaurizio Scrofani is a globally respected supply chain executive, startup advisor, and transformation leader. A proud Italian immigrant based in the New York City area, he brings a people-first approach to operational excellence and a deep belief that supply chains are not just a cost center, but a competitive advantage.This is a conversation about doing the work the right way — and doing it with purpose.