Why We Are Leading With Experiences Now - Jen Barnwell, Curator Hotel and Resort Collection

In this episode, we hear from Jen Barnwell, President at Curator Hotel and Resort Collection, about why and how they did a big reposition and relaunch of their website to lead with experiences.We cover:Jen's journey to independent hospitality [0:56]Why double down on experiences? [3:11]Challenges hotels face in providing experiences [5:25]The opportunity to reframe the travel buying process [8:39]How they decided what to offer [12:43]What data points Jen and her team are watching to guide the program forward [15:12]Marketing and social media benefits [18:40]Links:Follow Jen on LinkedInVisit the Curator Hotel websiteFollow Curator on LinkedInFollow Curator on FacebookFollow Curator on InstagramFollow Curator on TwitterMore episodes on experience you may enjoy:Lessons from Lamborghini: “The Only” Approach to Experience Design - Victoria TaylorExperience Above All - Philippe Zrihen, EnnismoreMy journey to leading experience design - Sara Osias, Auberge ResortsInfusing culture into experiences to create memories - Samantha Hardcastle A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands