Why We Sold Our Marketing Agency

In this episode, Kyle Sulerud and Drew Carrell pull back the curtain on the intense and often stressful process of selling a marketing agency. From the "90 days of hell" in due diligence to finding a "Picasso in the attic" valuation, they share the honest reality of transitioning away from a company after a decade of hard work. Whether you are looking for a strategic exit or aiming to "burn the boats" and focus on a new venture, this conversation provides essential insights into what buyers really look for and how to ensure your agency is truly sellable.https://thatagencygroup.comhttps://usejuiced.com0:00 - Selling a thriving agency0:47 - Show intro and episode setup2:25 - What they can share3:24 - Why sell a profitable agency9:47 - Figuring out how to sell11:46 - Common agency exit structures12:53 - How agencies are valued21:16 - Different types of buyers25:22 - Choosing a specialized broker30:02 - Serious buyer conversations begin33:16 - Comparing the two offers37:44 - Preparing the business transfer39:24 - Due diligence and bank review44:08 - Wire transfer and relief45:45 - Communicating the sale internally49:52 - Post-sale transition role54:52 - What buyers want to see1:01:17 - Broker recommendation and disclaimer1:01:57 - Community plug and engagement ask1:02:30 - Next episode preview