Why We’re Afraid of Getting Older : The Business of Anti-Aging

Why does aging feel loaded now when it didn’t used to? In this episode of Lies We Bought, we trace how the beauty industry transformed getting older into something women were taught to manage, monitor, and correct. From early skincare diagnosis and salon culture to Botox, preventative treatments, and modern “longevity” language, this episode explores how fear became one of the most profitable tools in beauty marketing. We look at the history, the money, and the psychology behind anti-aging, and why staying “on top of yourself” started to feel like responsibility instead of choice. If this episode made you think differently, consider following the show and leaving a review on Apple Podcasts. It helps more people find the series and keeps these conversations going. Another lie, bought and sold. And maybe one you can finally retire.