Why Winning Doesn’t Always Make You Happy with Ben Crowe

Today’s guest works with some of the most elite performers in the world — AFL premiership captains, Grand Slam champions, world title surfers and Olympic athletes. But this conversation isn’t about winning. It’s about what happens before the win. And what happens when there isn’t one. In this powerful conversation, author and mindset coach Ben Crowe explains the psychology of elite performance, pressure, identity, and what it really means to succeed. While Ben has worked with elite athletes and world champions, helping them navigate the mental side of performance, this conversation goes far beyond sport. It’s about self-worth, perfectionism, vulnerability, and why so many high performers struggle when their identity becomes tied to outcomes. We explore the hidden pressure behind success, why chasing perfection can lead to shame, and how separating who you are from what you do can transform both performance and wellbeing. Ben shares practical insights from working with the likes of Ash Barty, revealing the mindset shifts that allow people to perform at their best while still living a meaningful life. If you’ve ever felt the weight of expectations, whether in your career, relationships, or personal ambitions, this conversation will help you reframe the way you think about success. Daniel will tour Australia in April 2026 - check the link below for shows near you. LINKS Ben's book 'Where The Light Gets In' is available now More on Ben's company Mojo Crowe Sign up to the Better Than Yesterday newsletter Watch episodes of Better Than Yesterday on YouTube Watch full stories recorded live at Story Club on YouTube Get tickets for our next Story Club show Get Osher's latest book "So What? Now What?" here Send a pic of what you're looking at to [email protected]