Why Women Are Ditching Botox for Lymphatic Drainage & Buccal Massage

On this week’s episode of New York’s Business Podcast, we sat down with Kristina DeMarco, owner of Harbor & Co Esthetics in Woodbury. Kristina never set out to own a business—but when her work environment left her unfulfilled, she took a leap. Two years later, she’s built a thriving practice focused on natural alternatives like lymphatic drainage and buccal massage, while proving that social media and smart mentorship can fuel massive growth.In our conversation, Kristina shares:How she went from solo esthetician to six figures in her first yearWhy she chose natural methods over Botox and fillers, and how the beauty industry pendulum is swinging backThe role of Instagram and storytelling in building her businessHow business mentorship shaped her mindset and strategiesWhy transparency and sharing knowledge builds more trust (and more clients) than gatekeepingThe importance of networking, community, and thinking long-term about scalingIf you’re a business owner—or even just someone curious about where the beauty industry is headed—this episode is full of insight on growth, branding, and taking risks when the timing is right.🎧 Listen now on New York’s Business Podcast—link in bio.