Why Women Entrepreneurs Need To Protect Themselves, Not Just Their Business with Aimee Schalles of Jointly

In this episode, Laura sits down with Aimee Schalles, co-founder of Jointly, to talk about one of the most important — and often avoided — conversations in relationships: legal protection.From prenups to cohabitation agreements, this conversation breaks down why these discussions feel so uncomfortable, how to reframe them, and why they’re essential for protecting yourself — especially as a woman navigating modern relationships, finances, and family life.  In this episode you will hear: 01:23 — What Jointly is and why it was created  03:52 — Why this matters: real-life examples of separation and lack of protection  05:12 — Why prenup conversations feel “sticky” (and the common misconceptions)  06:27 — Power dynamics, financial protection, and women’s autonomy  07:25 — The importance of recognizing unpaid labour and sacrifices  08:48 — The mindset barrier: why women hesitate to bring this up  09:54 — How to start the conversation in a healthy, collaborative way  11:31 — Cohabitation vs. prenup: what’s the difference  12:34 — Why AI isn’t the solution for legal agreements  14:45 — What makes an agreement enforceable  16:41 — When and how you can create or update agreements  17:25 — Aimee’s life as a mom, lawyer, and founder  19:20 — Setting boundaries and building a business that fits your life  21:32 — The inspiration behind Jointly’s business model  23:15 — The future vision for Jointly Use code TMMB to receive 20% off Jointly prenuptial and cohabitation agreements.Aimee's Links:Website: jointly.caInstagram: https://www.instagram.com/jointly.caFacebook: https://www.facebook.com/jointlysolutions/Join This Mother Means Business Community : www.thismothermeansbusiness.com/community Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok