Why You Could Be Tracking Leads All Wrong
from Paying for Attention Hosted by ATRA Digital
It's 2021 - if you're still only tracking your paid media performance with conversion tags for form fills, you're tracking leads all wrong. Does your organization have a system in place to capture lead source(s) along with additional targeting and behavioral data all the way through to the contract? To effectively manage and scale paid media, you should. This is the case for all lead generation industries: higher education, healthcare, finance, home services, SaaS, etc. If you don't know how, not sure of the benefits, or what you would be able to do with that data, this episode is for you. The Paying for Attention hosts walk through the why, the how, and what to do next to generate a constant feedback loop between marketing and sales to optimize for revenue, not just leads.
Embed this episode
No transcript yet.