Why You Need A PR Strategy To Close The Recognition Gap And Get Yourself Seen with KJ Blattenbauer

Being good at what you do is not enough in business!Often in entrepreneurship, there comes a time when there might be a gap between how good you are at what you do and how well-known you are for it - PR Strategy expert KJ Blattenbauer calls it the recognition gap, and it's the reason brilliant people stay invisible while others who are great at PR get all the attention.In today’s episode of The Freedom Method Podcast, I'm joined by KJ Blattenbauer, publicist and founder of Hearsay PR, with nearly 30 years in media relations. KJ breaks down PR strategy for entrepreneurs in a way that's actually simple to action yourself. We cover why brand visibility doesn't happen by accident, how to start media pitching without a budget or a team, and why your work will never speak for itself, no matter how good it is.Timestamps:00:00 - What the recognition gap is and why it's costing you, clients14:50 - How PR strategy and media relations can close the recognition gap23:44 - DIY PR - how to find the right media contacts without a databaseYou’ll learn:What the recognition gap is - and why being brilliant at what you do is not enough to get you knownWhy media relations and PR strategy are the fastest way to build trust with strangers before they ever pay youHow personal PR works and how to pitch yourself to the right places in five sentences - no agency neededWhat makes brand visibility compound - and how showing up in borrowed lanes builds brand authority faster than posting dailyClosing your recognition gap is how you stop being the best-kept secret in your industry.Connect with KJ Blattenbauer:InstagramWebsiteDrop in to my Free Freedom Business Bootcamp if you're ready to build a business that gets you seen from the start: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-pageAbout The Working For Me Podcast:Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.Find your starting point:📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page 💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/Connect With Me:🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/📝 Substack: https://itssophiebiggerstaff.substack.com/💻 Website: https://www.itssophiebiggerstaff.comMentioned in this episode:Sponsored By OmnisendAd | The Episode Is Sponsored By Email Marketing Tool Omnisend - Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/