Why You Need an Email Retention Policy, What it Should Be, and What Can Happen if You Don't Have One (Season 2, Episode 61)

If you are in business online you must have an email retention policy (ERP), and your email archive must follow it (email archive meaning the storage of your email). If you either send or receive email in the course of business (and you probably do if you’re reading this) then it’s imperative to have a written email retention policy, which includes your email archiving policy. And at least as important, you need to follow it religiously. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-need-an-email-retention-and-archiving-policy-and-what-it-should-be/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com