Why You NEED Content Creation In Construction - Tom Hitch - EP6

SQ.FT Stories welcomes Tom Hitch, the founder of WRKPLC, a media brand dedicated to inspiring and entertaining workplace and office design content. Join us as we delve into Tom’s extensive career in marketing & media production and content creation within the built environment. With a mission to redefine how we perceive workplaces and spotlight world-leading office design and architecture, WRKPLC is setting new standards in workplace storytelling. In this episode, Tom shares his journey from marketing & media professional to founder of WRKPLC, and how his experience hosting two podcasts, including the ongoing WRKPLC3000, has shaped his approach to content creation. He emphasizes why leaders in the built environment must embrace content creation—or risk being left behind in an evolving industry. We explore: 🔹 The importance of creating engaging workplace content. 🔹 How WRKPLC uses innovative formats to capture office design and architecture. 🔹 Why content creation is essential for leaders in the built environment to stay ahead. Whether you're a design enthusiast, a workplace leader, or curious about the role of media in commercial real estate, this episode offers a fresh perspective on workplace storytelling. Tune in to discover how Tom is reshaping the narrative around office design and learn why creating content is now a leadership imperative!