Why You Need To Know About This Billion Dollar Business | Aéromé | FOWR25 Ragini Varma

In this episode of Fynd Out With Ragini, we sit down with Rishi Chhabria, the Founder & MD of Aéromé, to decode how he built a scent monopoly that dominates 85% of India’s luxury market.From a chance whiff in NYC to scenting the NMACC, Bangalore Airport (T2), and every Taj Palace, Rishi reveals the "insane" moves that turned an invisible product into a billion-dollar empire. We explore the high-stakes world of olfactory branding, his collaboration with the Ambanis, and the neuroscience of scents that are MRI-proven to influence your mood and behavior.This episode is a masterclass in Commerce Intelligence, understanding the power of olfactory branding, and cracking the code to building a category-defining business in India’s rapidly evolving retail ecosystem.Why You Should Watch:- How a single whiff outside an Abercrombie & Fitch store led to a decade of market domination.- The inside story of collaborating with Nita Ambani to create the signature scent for the NMACC.- How Aéromé conquered the ambient scenting industry without a traditional sales deck or aggressive pricing.- How MRI-backed "functional fragrances" are being used to energize, calm, and focus the human brain.- Why the world’s top luxury brands pay 3X the price for a custom scent identity you can’t even see.- The thin ethical line between enhancing a customer's experience and secretly influencing their Don’t forget to like, comment, and subscribe to Fynd Out With Ragini for more deep-dive conversations with experts and operators shaping the future of retail, commerce, and consumer intelligence in India.Timestamps:(00:00) Precap(1:30) Rishi’s Introduction(3:03) Why Choose an Invisible Category(7:23) Was Aéromé Just a Passion Project(8:55) First Two Clients of Aéromé(12:08) 2 to 100 Clients in a Year(13:44) Customising For Each & Every Brand(14:43) Dancing Bamboo for Bangalore Airport(17:56) How Smell Leads to Impulse Buying(19:23) Dealing with Covid(22:28) How to Pitch Mrs. Nita Ambani(25:45) Curating Scent for NMACC(27:44) Indian vs Western Nose(29:39) Do Founders Test Their Products(30:38) Competitors Copying Aéromé(32:38) Curation & Sampling For Clients(35:02) Business Metric for Measuring Scents(36:31) What Casinos Don’t Want You to Know(39:22) Multiple Categories in Scent Marketing(40:44) Problems With Indian Perfumes(42:31) Collaborating with Renowned Perfume Owners(43:27) Dealing with Copy Cats(45:20) Can AI Transform Perfume Usage(48:47) Interesting IPL Coach Story(49:37) Convincing a CFO to Spend on Marketing(51:12) Right Way to Buy a Perfume(52:54) Will Rishi Sell Aéromé(53:50) Rapid Fire with Rishi(57:09) One Thing AI Can Never Do(1:00:33) Closing & Thank YouCatch the entire series on our YouTube channel – new episodes every Saturday!Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  Rishi ChabbriaLinkedIn: https://www.linkedin.com/in/rishi-chhabriaInstagram: https://www.instagram.com/rishi1180/ AéroméWebsite: https://aerome.in/ LinkedIn: https://www.linkedin.com/company/aerome/ Instagram: https://www.instagram.com/aeromeofficial/  Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/