Why You NEED to Know Your Audience

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven... You've done hard things before, you've got this! I don't know what would be the best thing to comfort him in his time of need and it depends on his thoughts, financial situation, and religious beliefs.  When You Know Who Your Audience Is You Know What Content to Provide When you know who your audience is you know what format, what content, what length your podcast should be.  You can do this using sites like meetup.com, Facebook groups, or look for people on Twitter and Instagram and see what they are talking about (just listen and learn).  Need Help? Need help identifying your audience? I'd love to help you. Schedule a coaching session today. Mentioned in this episode:Podcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksReady To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy