Why You Should Be Creating Content Online and How To Create Content People Want To Engage With

KEY TAKEAWAYS COVERED IN THE PODCASTPublishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Google.Planning your content in advance is a great way to ensure you always have something to put out. Two to three months in advance is ideal, so make sure you schedule in the time to batch content where you can.A great way to come up with content ideas is to go to your customers and ask them exactly what it is they want. Change the way in which you interact with your customers and listen to what they’re asking, looking for questions that come up on a regular basis.Another great way to create content is to take inspiration from people who are in a similar field from you. Obviously, you shouldn’t copy what people are doing, but looking at the topics they’re covering could give you an idea of how you could provide new insight into the matter.Use answerthepublic.com to search for keywords and it will tell you exactly what people are searching for in relation to those words.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although batching content is a great way to get ahead, you need to make sure you’re not batching so far ahead that the content you’re create becomes irrelevant. Stick to two-three months to be safe.HIGHLIGHTS YOU SIMPLY CAN'T MISSLaunching A Product Online (My Key Findings) - 01:46Why Should You Be Putting Content Out - 07:21Coming Up with Amazing Content Ideas - 09:50Batching Content - 17:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy CourseEpisode 47Episode 52Episode 22www.answerthepublic.comTranscript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? Did you have a nice weekend? If it’s Monday or are you having a nice week? Well I made a recording this on a Monday which is unusual but I have to get organized before I go away and I’m going away today. So yeah I had a lovely weekend. It was really really nice. Manage to take some time off which is super important and sometimes very hard to do as an entrepreneur. And also I’ve had a really really busy few weeks. I knew the first few months of the year were going to be super busy but to be honest I think I wore myself out a little bit quickly. So I want to just talk about that just briefly about back in Episode 52. I did an episode that was focused around my seven steps to launching or selling something online. And the reason I did this at this point was because I was right in the middle of launching something online and I am now very pleased to say because I was nervous at the time to commit but it is launched and I launched a course. And you know what I just wanted to touch on it because I know when I did the episode, I was right in the middle of it. And I think I said I was tired and it was hard work but I just want to kind of tell you my findings if you like of me going through that experiment and I guess the first thing was that it was fascinating doing it all myself which sounds daft. This is what I do for a living. I help people with their social media but I also help them funnels. I love doing funnel stuff. I love doing sales pages, landing pages, email marketing... All that sort of stuff. So I’d done it for lots of clients and I’d launch lots of things online. However I hadn’t actually launched something myself and I wanted to be able to get a feeling of what it was like to be sat there waiting for the webinar to go live and wondering whether anybody’s gonna be on it. And I knew I would only be able to do that myself if I launched something online. Also I do have ambitions to have more products online, more ways that you can learn with me and work with me that is open to everybody no matter where you are or no matter really the size of your budget. Such because my aim is that they’re not going to be over expensive. So anyway I put together my launch process. I launched my course online and it was awesome and I don’t mean like it was awesome, I made loads of money I’m going to retire now. I mean just the clarity in action was unbelievable. The fact that actually doing it and going through it it just gave me so much good stuff to learn and think about and I’ve been doing a lot of work recently as you know with James Wedmore and we’ve talked about taking action and even if you fail or how you deem you fail, you’re still learning and therefore you haven’t failed at all. And I think that was the thing holding me back all this time. Now the course has been ready for ages. I have had this idea for an entire year and I sat on it and the reason I sat on it was because I was scared. I thought what if I launch and no one wants it. What if I launch and no one buys it? What if I put a webinar on and no one attends? And do you know what I could have gone through that process and that could have been the truth and it could have been that I didn’t sell any or no one attended. No that wasn’t the truth, I was very lucky. And please don’t get me wrong. I don’t take it for granted at all that people give me their valuable time not only like you guys to listen to the podcast which is amazing but also to come and attend a class and learn about content creation. So I was so very grateful the people did turn up but like I said, it was the fact of what I learned along the way, the tech problems that I had, the problems in what currency to sell it in. I had all intentions to sell it in dollars and then right before we went live with it, there was an issue about they couldn’t put dollars into a Sterling Bank account and all these various things that you think because I do this I should know but obviously some bets like that I wouldn’t have got involved with the client would have done that. So yeah I just wanted it like that touched on the facts of how it went, how I felt about it and I have to say I was buzzing when it finished. I was so excited. Now the course is still open if you wanted to go and buy the cause then please do so. It’s over at teresaheathwareing.com/cause. I’m also going to link to that in the show notes and it’s a course on how you create content for social media. It goes to the four steps that I use in my business. So anyway I’m not turning this into a sales pitch, I just wanted to mention it. But the thing that was the best thing about the whole process was like I said the clarity I got by actually launching and then secondly the fear that I have that held me back all that time literally just disappear did and nothing felt like it was wrong or nothing felt like it failed. Everything felt amazing. If I’m honest then like I said don’t get me wrong. I’ve not sat here thinking right I can put my feet up, retire now. But I’m just saying even you know with the small amount of money that the course made, it still was so good to understand the process to go through it. To know what it feels like to hear people’s responses, to see how people get involved and also to realize that that fear is absolute rubbish but actually, it was me holding myself back and those fears were not genuine. They weren’t real. And I should have just gone and done it a long time ago. So you know what I’m hope that your sat here listening thinking. Teresa, I needed to hear this right now. Because if you’re holding back. If there is some fear that you’re thinking I can’t do this because... Because what will people think of me? Because who you know someone might say something. Because People might think it’s not good enough. People might think I’m a fraud. Any of those reasons just ignore them and go ahead and do you know what. If you do it and it fails as far as you see as a failure then so what you’ve done it great. Brilliant. Learn from it okay. People didn’t learn that thing or that thing didn’t go how expected. Let’s do it again or do it differently. So also I want to remind you that back at episode 47 again are linked in the show notes. I interviewed James Wedmore and we talked a whole load about this and about how fear holds business owners back. So please go and listen to that was a great episode. And like I said, I’ve sat on this course for a year and not done anything and I shouldn’t have done it. I should have done it ages ago. Okay. Anyway let’s get on with today’s content. Now, inspired by the fact that I have this new online course and one of the things that I talked about in the Facebook group because with the course, you get a free Facebook group where I’m in and one of the things I talked to them about was, repurpose and content. Now I have done an episode here on the podcast the back. It was back at episode 25 but it occurred to me as we were talking about repurposing content that they actually had to have some content in the first place. And obviously, I have regular content that I put out. The podcast is the...