Why You Should Talk to Customers Who Cancelled with Uri Levine

Join 250+ B2B founders in Sprint Club (free 7-day trial): https://www.strategysprints.com Uri Levine, founder of Waze and author of "Fall in Love with the Problem, Not the Solution," reveals why cancelled customers are your most valuable source of truth.. and how talking to them transforms your product, retention, and growth. In this episode you will learn:- Why churned customers give you the most honest feedback- The exact questions to ask customers who cancelled- How Waze used customer pain points to build a $1.1B company- The "fall in love with the problem" framework for any B2B founder- How to turn cancellation conversations into retention systems   ABOUT THE SALES SHOWSimon Severino helps B2B founders grow revenue with proven sales systems, positioning, and AI-powered workflows. New episodes every week. Free sales tools: https://www.strategysprints.com/toolsNewsletter: https://thesalesshow.beehiiv.com CONNECTX: https://x.com/simonseverinoLinkedIn: https://at.linkedin.com/in/simonseverino