Why You Shouldn’t Become an Influencer: A reality check before you quit your day job.

This podcast discusses the business side of making content, focusing on how it works in Nigeria.The main points are: * Smart Business Moves: The host explains how the AIM Group dominated the market by creating different radio stations, like Cool FM and Wazobia FM, to reach different types of listeners. * The Shift to Live Video: The conversation tracks how trends are moving away from short Instagram skits toward live streaming on platforms like Twitch. * The Cost of Success: Using examples from creators like Carter Efe and Kolu and Layi Wasabi, the host points out that being an "influencer" is expensive and requires a lot of endurance to stay relevant.The Bottom LineThe podcast is a reality check for anyone wanting to be a creator. It warns that it isn't just about getting famous; you have to treat it like a serious, professional business to survive.