Why You Shouldn't Skip Live Launching (Even If You Hate It)

Live launching isn't just about making sales. In fact… that's not even the most valuable part. In this episode, I'm breaking down my most recent launch (an $80K month from a 3-day challenge) and more importantly, what it reminded me about launching in 2026. Because here's what I'm seeing right now: So many course creators want to skip live launching altogether. They want evergreen. Automated. Set-and-forget. And I get it. But when you skip live launching, you also skip the fastest way to: Validate your offer Refine your messaging Learn how to actually sell Inside this episode, I share: The strategy and numbers behind my recent live launch Why live launches are still one of the best ways to grow your audience What you actually gain from being in the room with your audience A real client example of a "failed" launch that gave us everything we needed Why launching is about data, not just revenue Because launching isn't just about making money. It's about learning faster, improving faster, and building something that actually converts. If you've been avoiding launching or felt discouraged by a past one this episode will shift how you see it completely.