Ready, Set, Launch Podcast

If you've ever wondered whether your ads are actually working (or why they're not) this episode is for you. Because most people start running ads without knowing what "working" even looks like. They watch the views, the clicks, the reach... and completely miss the numbers that actually matter. In this episode I'm walking you through the three specific numbers that will determine whether your ads are profitable before you spend a single dollar, and how to use them to reverse engineer exactly what you need to achieve to hit your revenue goals. If you're running ads and guessing, or thinking about starting ads and have no idea where to begin with the numbers, this is for you.

One of the most common questions I get is: what's easier to sell with Ads - a high-ticket program or a low-ticket offer? And my answer might not be what you're expecting. In this episode I'm breaking down why this question is actually a trap, what's really going on behind the scenes of both business models, and the question you should actually be asking before you decide what to run Ads to. If you've ever wondered whether you should lower your price to make your Ads work better, this one's for you.

6-7-26 Servants, Not Spectators | Mark 10:42–45 | Pastor Joshua Kennedy Following Jesus Through Humble Service Pastor Joshua Kennedy Getting Grounded Series   📖 In Mark 10:42–45, Jesus turns worldly ideas of greatness upside down. He teaches that true greatness is found in humility and service, not in status, power, or recognition. Christ Himself came not to be served, but to serve and to give His life as a ransom for many. His example defines the heart of real discipleship. This message calls believers out of passive Christianity and into active service. The church is not a place for spectators, but for servants who reflect the heart of Jesus. When we follow Christ in humility and sacrificial love, we become more like Him and more useful in His kingdom.   Join Pastor Joshua Kennedy as he teaches Servants, Not Spectators. In this message from the Getting Grounded Series, you will be challenged to move from observation to participation and to embrace the calling to serve with humility, faithfulness, and love. At Praise Tabernacle, we are committed to preaching the Bible faithfully and helping people grow into mature disciples of Jesus Christ. We welcome you to join us in Egg Harbor Township, New Jersey, as we worship together and are grounded more deeply in truth.   📍 Location: 2235 Ocean Heights Ave., Egg Harbor Township, NJ 08234 🕘 Join Us In Person: Sundays at 9:00 AM & 10:30 AM 🌐 Visit Our Website: https://praisetabernacle.church 📱 Download Our App: Available through the official Praise Tabernacle website 👍 Follow Us on Facebook: https://www.facebook.com/praisetabernacleeht 🔔 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more Bible-based preaching, Christian teaching, and weekly sermons from Praise Tabernacle. 💬 Share this message with someone who is ready to step into a life of service.   --- Tags: Servants, Not Spectators, Mark 10, Mark 10:42-45, Pastor Joshua Kennedy, Getting Grounded Series, servant leadership sermon, Jesus came to serve, Christian service message, humility sermon, Bible teaching, church sermon, Praise Tabernacle, Egg Harbor Township church, New Jersey church sermon, Mark 10 sermon, grounded in Christ, Sunday sermon, Christian growth, gospel preaching, discipleship teaching

Live launching isn't just about making sales. In fact… that's not even the most valuable part. In this episode, I'm breaking down my most recent launch (an $80K month from a 3-day challenge) and more importantly, what it reminded me about launching in 2026. Because here's what I'm seeing right now: So many course creators want to skip live launching altogether. They want evergreen. Automated. Set-and-forget. And I get it. But when you skip live launching, you also skip the fastest way to: Validate your offer Refine your messaging Learn how to actually sell Inside this episode, I share: The strategy and numbers behind my recent live launch Why live launches are still one of the best ways to grow your audience What you actually gain from being in the room with your audience A real client example of a "failed" launch that gave us everything we needed Why launching is about data, not just revenue Because launching isn't just about making money. It's about learning faster, improving faster, and building something that actually converts. If you've been avoiding launching or felt discouraged by a past one this episode will shift how you see it completely.

Creating a course isn't just about packaging up what you know. If you want a course that sells consistently and actually gets results for students, there are a few key things you need to get right. In this episode, I'm breaking down the five things every successful course has in common, from defining the transformation to making sure students experience progress quickly. Inside this episode we cover: • Why the transformation matters more than the content • How to help students experience results as quickly as possible • Why course delivery and onboarding impact perceived value • The importance of collecting testimonials early • And why even the best course in the world still needs to be sold Because a course that gets results will continue to sell. And a course that sells well should also change people's lives.

I've helped hundreds of course creators fix their funnels. And most people have one of two problems. Either… They don't have enough people seeing their course. Or… People are seeing it, but they're not buying. In today's podcast episode, I walk you through how to figure out which one you have (and what to do about it).  

For years, I built my business around one thing: launching. And while it worked… it also created pressure and instability.  In this episode, I'm breaking down the difference between building a funnel and building a sales ecosystem, and why this shift completely changed how I design revenue in my business. You'll learn: Why relying on one funnel or one launch creates unnecessary stress The 4 core funnels I use to build a sales ecosystem How funnels can (and should) feed into each other Why lifestyle needs to influence your funnel strategy How to design revenue that supports motherhood, holidays, travel and real life If you want a business that sells even when you're offline, this episode will change how you think about funnels forever.

If your ads are profitable… this is your sign to stop tweaking and start scaling. In today's episode, I'm unpacking a real client example where her evergreen funnel was generating a 5x return on ad spend. And yet… she thought it wasn't working. Sound familiar? We talk about: Why profitable funnels often feel slow The mistake of tweaking something that's already working How to think about scaling your ad budget strategically The emotional side of increasing spend (because yes, that's real) How to plan monthly and annual ad growth properly This episode is your pep talk (and strategy session) on how to scale without panic.

Making sales but not actually making money? Turning Ads on and off because you're unsure if it's "working"? In this episode, I'm breaking down the three metrics that actually determine whether your low-ticket funnel is scalable and why most people are looking at the wrong data. If you want to stop guessing, start optimising, and build something that funds your Ads instead of draining them… this one's important.

Over the past 3 months, I made one change to my Ad strategy that has improved my ROAS significantly. It's something I've tried to AVOID doing for a long time... But with the way things are heading in 2026, I knew it it needed to be done. In this episode, I'm breaking down: Why this tweak is increasing engagement and conversions What's changed in buyer behaviour (and why your Ads need to adapt) How this approach warms people up before they ever click Simple ways to test this inside your own campaigns If your Ads feel a bit flat lately or you know they could be converting better this episode will give you something practical to experiment with straight away.

In this episode, I'm unpacking one of the biggest challenges I'm seeing across client launches right now... and it's probably not what you think. It's not the offer, the price of the program, the cost of Ads or the conversion rates. It's the show up rate. Inside, I share: – Why show up rates for live webinars are sitting around 10–15% (and why that's not a red flag) – How buyer behaviour has changed, and what that means for your launch strategy – 3 real client case studies (including one who's profiting before her launch starts) – When to use evergreen, when to go live, and when to charge for access Whether you're planning your next launch or wondering if live events still work, this episode will help you make smarter, data-driven decisions based on your audience, not just what used to work. 🎧 Let's talk strategy, show-up rates, and what's actually working in 2026.

In this episode, I'm sharing why I decided to step away from Instagram in 2025, and how that decision didn't hurt my business at all. I talk about: - Why Instagram was never my main growth strategy - The pressure to "show up" daily (even when it doesn't feel good) - How I doubled down on what already works: Ads + funnels - And what happened when I stopped trying to post consistently If you've ever felt tired of creating content just to stay visible, this is your permission slip to do things differently.

Ever wondered how a low-ticket Profit-First Funnel really works in different types of businesses? In this episode, I'm taking you behind the scenes of 3 brand new client funnels, each designed to sell daily, attract dream clients, and feed into bigger business goals. You'll learn: ✅ How a coach uses a $24 funnel to fill her mastermind ✅ How a course creator swapped her freebie for a low-ticket offer (and the results so far) ✅ How a new course creator sells 3 x $97 course a day and is now on track for 6 figures Plus, I'll break down the backend strategy behind each funnel, what's working, what we're still testing, and how these funnels were adapted for: 👉 High-ticket coaching 👉 Signature course launches 👉 Low-ticket course models If you're curious about building a funnel that sells for you, without constant social media hustle, this episode will give you real examples, inspiration, and strategy to start thinking about your next funnel. 🎧 Tune in now and see how a Profit-First Funnel can fit into your business model.

The Truth About Low-Ticket Funnels: Do They Actually Work? There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want? In this episode, I'm pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I've learned from testing and tweaking my own offers, and the biggest myth I see online that's keeping so many course creators stuck. We'll talk about: ✨ Why low-ticket funnels aren't a business model (and what they actually are) ✨ The real power of tiny offers. Hint: it's not just about the inital sale ✨ What makes a high-converting low-ticket offer (spoiler: it's not a PDF) ✨ Why this funnel strategy works so well right now in today's online space ✨ And how low-ticket offers fit into a bigger strategy for $30K months If you're curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year. Here's what you'll learn: 👉 Why it took me 12 months to create my first online course. 👉 The moment I made my first $4,000 in a week—and how it validated my course based business model. 👉 How niching down helped me scale Facebook Ad Launch Formula into a consistent multiple six-figure income stream If you've been procrastinating on launching your course because of fear, perfectionism, or feeling "too busy" → this episode is for you. Your first launch is just the beginning—it doesn't have to be perfect, but it DOES have to happen. And… exciting news! I'm making some big changes in my business, with new courses on the way. Stay tuned!

2025 is a year of innovation for course creators. There's no doubt about that. Today we're diving into 2025 Predictions for Course Creators. If you're looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you're in the right place. Today, we'll be talking about: Why quality is more important than quantity when it comes to the courses you create and offers you launch. How AI is changing course creation and marketing - and why, as a course creator, you need to be embracing it. Why you should be prioritising building deeper connections with your audience - and how this will ultimately lead to easier sales. Balancing paid ads with organic marketing. The biggest challenge with live launching in 2025 and 3 strategies you can try to increase your attendance rates and conversions  😉 Let's get started.  

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025!  Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more creators, more courses, and more unique perspectives. Today, I'm walking you through the 7 steps I'd take to build a 6 figure course business over 12 months. Here's what you'll learn: How to plan an offer stack to meet revenue goals (even with a small audience) Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy Community-building tips to create meaningful connections with your future students Setting up a waitlist, nurturing your audience, and creating pre-launch excitement Why a validation launch can simplify your process and give you critical feedback Steps to deliver your course live, gather testimonials, and plan your next launch Tune in for all the tips and strategies I'd use if I were starting from scratch to build a sustainable, high-impact online course business that scales! Don't miss this episode if you're ready to build something incredible—one step at a time. Let's get ready, set, and launch!  

In order to make more sales in a live launch or in an evergreen funnel you either need: More leads coming into your funnel OR You need to increase the conversion rates in your funnel. It's as simple as that.  Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget. Here's what you'll learn: What an average "CPL" is, and how to set your own benchmark. Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list Why your media is now the most important past of your Ad; and what you should be split testing.  

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing. This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important. In today's episode, I'll be sharing: How I show up in my business daily to improve my Facebook Ads performance The social media content that you should be posting to help convert lurkers into leads and sales Why you should be paying attention to your customer journey, and how this can impact how and where you show up How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

When I talk to course creators who want to run Ads, usually there's a bit of hesitation and fear around spending money to make money and there's often a debate around organic v paid marketing. The way I see it is when you pay to run Ads, you're choosing to be seen. You're paying for the guarantee of your content reaching the right people every single day. But here's the thing; Paid advertising only ever pays off, when you're strategic around what you're advertising and why. Boosting an Instagram post and hoping for a course sale, is not the vibe. Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram. Today on the Ready, Set, Launch Podcast, I'm sharing with you How To Use Facebook Ads To Sell An Evergreen Course. In this episode, you'll learn: The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with. How you can get started with making evergreen sales for as little as $3 a day. What creative is working best for us for our lead generation & sales campaigns.

Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel.  It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel. When you get the topic, presentation & pitch right in the webinar, it's a really easy way to attract clients & sell courses fast. In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn't you want to turn your best performing live webinar into something people can watch on demand at 2x speed. In today's podcast episode, I'm going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business. Here's what you'll learn: The 2 different types of evergreen webinar funnels, and which one I prefer What you need to get crystal clear on before building out your funnel (and why this is often overlooked) My evergreen webinar structure  The tech requirements of an evergreen funnel 

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business. But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch. So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day. Starting with today's episode: The Top 5 Mistakes Course Creators Make When Going Evergreen. Here's what you'll learn: Why some course creators struggle to convert leads to sales in an evergreen funnel. What not to do when deciding to turn your course evergreen. How to tailor your evergreen funnel to suit your business, offers & audience. The one thing you need to learn to really scale your evergreen funnel.  

"Jess, why aren't my Ads working??" is the #1 question I get on the daily. The good news is; you can find the answer by looking at your data. 🥸 So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.  Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers. In this episode, you'll learn: The top 5 reasons why your Ads might not be working. How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads). The best way to improve your link clicks & lead costs.

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert. In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads. Here's what you'll learn: A BTS look at how Susie launches her online Breastfeeding Membership. Why Susie wanted to move away from selling on Instagram. How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled? Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?  Do you know why so many course creators want to turn their back on launch even though you see the potential? It's because if you're only relying on live launching for your payday, you're not making any money leading up to your launch.  Instead, you're working hard and actively watching your bank account dwindle. This is why I talk constantly about creating your sales ecosystem. It's about live launching, yes. Because who doesn't love a huge wad of cash? But it's about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you're at in the launch cycle. In this episode, I'll be sharing with you. How to build one simple system that converts leads into paying customers fast. The one thing you need in your funnel to get your dream clients to make a purchasing decision. How to fill your funnel with dream leads and scale your sales every single month.

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period. The secret to building momentum with your course launches How to create cash-generating launch events A simple way to plan your next 12 months How to learn the launch maths When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that's when your results start to snowball.

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date. We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event. In this episode, I'm sharing: How my client changed her Ads strategy to pull off her biggest live launch event. The key elements of her launch strategy that helped her convert strangers to obsessed buyers. What my client did post-launch to keep her sales rollin' in for 11 months post launch. Chapters 00:00 The Benefits of Launching 03:17 Case Study: Elizabeth's Bootcamp Launch 05:55 Finding the Balance in Content 07:17 Authenticity and Connection in Launching 08:15 The Knock-On Effect of a Launch 10:44 Long-Term Strategy and Multiple Launches

Summary In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite. Takeaways Create an offer stack and strategically plan an offer suite to guide customers through a journey. Assess and evaluate offers based on profitability, scalability, and alignment with personal values. Consider the teaching style and long-term goals when deciding between a membership and course format. Online courses provide the ability to offer lifetime access to valuable content. Chapters 00:00 The Importance of an Offer Stack 02:00 Developing an Offer Suite 03:27 Assessing and Evaluating Offers 04:55 Introduction to the Launch Club 06:24 Launching the Membership 07:52 Evaluating the Membership 09:51 Realization and Decision to Shut Down the Membership 10:51 Course Creation vs Membership 12:48 Value of Online Courses 13:47 Shutting Down the Launch Club 15:40 Insights into Decision-Making Process

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024.   Takeaways Take time to reflect on your personal and business journey Find new hobbies and activities that allow you to switch off from work Focus on your core offers and create repeatable and scalable systems Be proactive in your business planning and make tough decisions when necessary Navigate market conditions and stay true to your authentic brand Chapters 00:00 Recap of 2023 and Reflection 02:25 Transitioning Back to Home Life 05:20 New Hobbies and Personal Growth 08:20 Business Highlights and Planning for 2024 11:15 Making Tough Business Decisions 13:14 Navigating Market Conditions 15:09 Controversial Shift in the Industry 17:29 Focus and Strategy for 2024

In this week's episode of the Ready, Set, Launch podcast, we interview Dr Ange Rogers from Numeracy Teachers Academy. In this episode, you'll learn: Why Ange decided to create an online conference and how it's helped her to grow her membership. What you should consider if you've ever thinking of creating any sort of online conference or summit. The importance of leading with value and impact when it comes to any launch event, and how this can help you grow your business faster.

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us; Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months How Sharon uses Facebook ads to sell courses and grow her membership The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.   In this episode you'll learn: How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business. Where to start when it comes to learning Astrology, and the big 3 signs that will help you better understand yourself, and your personal brand. How you can design a launch strategy that is more suited to your sign, and how you prefer to show up to your audience.

Get the low-down on how Facebook Ads work, because knowledge = power. In this training, you'll learn: Boosting Posts V Creating Campaigns Making sense of the dashboard and the structure of campaigns How Ads work Overcoming the fear of wasting money when you're just getting started Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch. In this training, you'll learn:  The one funnel your need to master so that you can scale 4 steps to create your dream lead funnel How to nurture your audience to increase the know, like & trust factor A simple way increase conversions and overall ROI from your Ads Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.   In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.   Here's what you'll learn: How Kirstin balances running her private practise and scaling her online business The marketing strategy behind Kirstin's most recent webinar launch How Kirstin used Facebook Ads throughout her launch What worked when it came to converting leads into paying customers

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses. In this episode, you'll learn: The launch & funnel strategies that are converting high in 2023 An easy way to get started with Facebook Ads, even if you're not ready to launch The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions.

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner. Some time in between early bird closing and cart closing is the ghost town known as the mid-cart.  Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight. And this is where the mid-cart mindset wobbles come up. But they don't have to derail your business. In this episode, you'll learn How to help your future-self during your next mid-cart period. What to do when you're going down a negative thought spiral during your cart open period. What is within your control during a mid-cart and the actions you can take to improve your launch results.

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches? It's something I don't think many people talk about, and something I don't think I've spoken much about. But it's really bloody important, because hello, CASH FLOW. In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue. This helps: Create a healthier business model that is not feast or famine Takes THE PRESSURE off launching Give you something to sell and talk about all year round So how can you make money outside of launching your signature product That's exactly what I'm sharing in this podcast episode!  

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more. Here's what you'll learn: Finding the sales style and marketing platforms that work for you, and what it means to "choose your hard" when it comes to growing your business. Where to start when it comes to writing your launch copy. The "magic pill" method and how it will help you transform your copy. The biggest mistake course creators make when it comes to writing their sales page. How to become a better storyteller, even if you don't consider yourself to be a writer.

Come behind the scenes with me as I share with you my process for planning a profitable launch. I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy. Here's what you'll learn: What you need to consider when planning a launch; from dates to prices, bonuses and more. The little things you can do in the lead up to your launch to make it your most profitable launch to date. My simple maths equation to help you determine, estimate and predict your sales.

Today on the Ready, Set, Launch podcast we're joined by 'healthy business' psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.   Here's what you'll learn Why not all stress is bad Keeping an eye on the "shoulds" Including a self-care plan as part of your launch Tips for managing energy and stress   Connect with Natalie on Instagram @nataliekladnitski Natalie's Website: www.nataliekladnitski.com    Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/

Kelly Brown is an internationally qualified dog trainer with extensive experience working with dogs of all breeds, ages, sizes and temperaments alongside their owners across the USA, New Zealand and Australia. When COVID-19 hit, Kelly's in person classes and consultations took a hit and she turned to the online world. Kelly was able to boost her sales for puppy classes and online training through the beauty of Facebook ads. In this episode, we talk about getting support for facebook ads, testing what works, and advice for scaling digital products.   Here's what Kelly shares Her resilience through COVID-19 Testing Facebook ad strategies  Challenges in creating and scaling an online business  Finding the right systems and support for you Connect with Kelly https://www.kelly-brown.online/ or on Instagram @waggletailsdogtraining.   Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/ 

Are you holding yourself back from launch success? In this episode I'll share examples of self sabotage that I've experienced that may be holding you back.   Here's what you'll learn Planning is everything Don't overthink it Look at your numbers  Tips for overcoming mindset hurdles    Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/ 

Today on the Ready, Set, Launch podcast we're joined by Soulcial Success Coach for mom entrepreneurs and online business owners, Masha Goins. She teaches you how to grow your brand on Instagram soulfully, with joy and ease. We're talking about how to show up on socials for your business and how to build a business that doesn't consume your life.   Here's what you'll learn Masha's journey on social media Creating a funnel on Instagram Dealing with imposter syndrome Consistency is key   Connect with Masha www.momtomomfluencer.com/social or on Instagram @momtomomfluencer.   Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/

It's really easy in the online world to get excited and distracted in creating a new offer in your business. The truth is, there's no right or wrong when it comes to creating a course or a membership. In this episode, I'll help you with making the decision for the next step in your business.   Here's what I share Pros and Cons of Online Courses Pros and Cons of Memberships Figuring out what your audience needs  What format suits your personality and strengths   Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by Business and Marketing Coach, Yvette Mayer. We chat about designing your business through your vision and values and challenges we've faced in growing our businesses.   Here's what you'll learn Mindset work is an ongoing process Being clear on your vision and values Keeping pace with other businesses  Personal and business values   Connect with Yvette on www.yvettemayer.com or on Instagram @yvettemayer_ and the Lit Up & Liberated Entrepreneur Podcast. Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/

It's officially our first episode on the road, and we're two weeks into the trip. In this episode, I'm diving into 3 strategies you can use for whatever stage of course creation you're currently in. These are all strategies that I have tested and I'm sharing how you can do it too.   Here's what I share How to validate pain points of your dream client Getting clear on the messaging for your course Choosing the right option for launching your course Effective ways to reach your audience   Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by voice and public speaking coach, Sally Prosser. Sally works with top journalists and broadcasters, as well as executives and business owners, to help them produce a confident, clear speaking voice and get their message heard. In this episode, we're chatting about overcoming barriers to showing up online, tips for getting confident on video and advice for business owners to get their voice heard.   Here's what you'll learn Fears around holding us back What platforms are the best for creating content   Saying YES to speaking opportunities Combatting public speaking   Connect with Sally at www.sallyprosser.com.au or on Instagram @sallyprosservoice and TikTok @sallyprosservoice   Connect with Jessica on Instagram @jessica_tutton Jessica's Website: jessicatutton.com.au

If you've been following me on socials or this podcast this year, you'll know that we are packing up our home and traveling for a year with our 3 boys - homeschooling and running the business on the road. In this week's episode, I'll share answers to questions I've received from clients, my team, family and friends and how I'm preparing my business for full time travel.    Answering questions I've had from clients, my team, family and friends on how I'm preparing my business for full-time traveling/life on the road. Behind the scenes look at how I will run my business    Here's what I share Behind the scenes in my work week How I will generate income on the road How long it took me to get my business to where it is now What I am most excited about for this new adventure   Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by Anita Dykstra, a full-time travel blogger who has grown her blogs to 90k page views per month using SEO & Pinterest. Anita successfully runs 2 travel blogs which has allowed her to travel to 50+ countries while getting paid for it. Now she helps bloggers and online business owners create and grow blogs that lead to more income, impact and freedom. In this episode, we're chatting about how Anita got into travel blogging, SEO optimisation and leveraging Pinterest to generate website traffic.   Here's what you'll learn: Blogging success takes time Using blogs as your home base for content Where to start on Pinterst Optimisation Outsourcing vs DIY  Pinterest tips for your online business  Connect with Anita at www.anitadykstra.com or on Instagram @anitahendrieka Make more sales, grow your email list and increase website traffic with Anita's Passive Profit with Pinterest course.   Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/