EPISODE · Jul 21, 2026 · 3 MIN
Why Your Amazon Conversion Rate Is Dropping
from My Amazon Guy · host Steven Pope
Send us Fan MailThis video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whether launching in July gives enough time to prepare inventory and gain rank before Q4.Need help with Amazon PPC and sales? Work with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonFBA #AmazonSeller #AmazonAds #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Amazon PPC: When to use Exact Match vs. Auto0:28 - Strategy for negating keywords and tuning bids0:44 - Q4 Product Launch: Is it too late for 2026?1:03 - Prime Big Deal Days inventory deadlines1:20 - Explaining low conversion to your manager2:13 - Why price is the #1 conversion factor on Amazon2:55 - Using Helium 10 X-Ray for competitor audits3:26 - 1-to-1 comparison strategy to beat competitors-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Send us Fan Mail This video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whether launching in July gives enough time to prepare inventory and gain rank before Q4. Need help...
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Why Your Amazon Conversion Rate Is Dropping
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