Why Your Amazon PPC ROAS Hides the Real Cost of Returns

Episode 151 digs into a blind spot every Amazon seller has: ROAS calculations that ignore the cost of returns. Lucas and Luna walk through a concrete example — a mid-size kitchenware brand with a 20 percent return rate — and show how a 5.0 blended ROAS can actually be a 3.0 on the products that matter. They explain why return data lives in Seller Central, not in your ad platform, and why the fix is stitching those two together. Practical steps: pull return-rate by ASIN, recompute ACoS on net revenue, and shift budget away from return-heavy SKUs. The episode ends with a low-key ask to support the show — buy me a coffee dot com slash fexingo — and a final thought on why this blind spot will only get more painful as Amazon pushes AI-driven ad placements. #AmazonPPC #AmazonReturns #ROAS #ACoS #ReturnRate #NetRevenue #AdSpend #Ecommerce #PerformanceMarketing #DTC #SellerCentral #AmazonAds #Marketing #Business #FexingoBusiness #BusinessPodcast #Podcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo