Why Your Attraction Should Spend More on Paid Social

An episode of the The Marketing Attractions Podcast podcast, hosted by attend, titled "Why Your Attraction Should Spend More on Paid Social" was published on November 27, 2023 and runs 29 minutes.

November 27, 2023 ·29m · The Marketing Attractions Podcast

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Summary

Most nonprofit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat. We discuss... How paid social can be used to both achieve your Impactful and Opportunistic goals. (See our Media Planning Guide for Nonprofit Attractions for more.)When zoos, museums, and public gardens should consider adding TikTok to their paid media strategy.&...

Episode Description

Most nonprofit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat.

We discuss...

How paid social can be used to both achieve your Impactful and Opportunistic goals. (See our Media Planning Guide for Nonprofit Attractions for more.)
When zoos, museums, and public gardens should consider adding TikTok to their paid media strategy.
Some pitfalls attractions get caught in when running paid social media campaigns.

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

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