Why Your Audience Isn't Listening (And How to Fix It in 43 Seconds) w/ Danny Brassell

You have something worth saying. So why does it feel like no one's actually listening? Storytelling expert Dr. Danny Brassell shifted his career after losing everything in a 2005 real estate scam by mastering one skill: telling stories that move people to act. In this episode, he shares the 43-second rule that grabs any audience, a simple exercise that helps you build a backlog of winning stories, and the 5 C's framework Danny uses with every client. Topics discussed: Introduction (00:00) From journalist to bankruptcy to speaker (01:37) Why coaching beats stage time (04:48) The 43-second story rule (06:26) The 1-hour story brainstorming exercise (07:29) Stories that turn audiences into clients (09:07) How to start your speaking journey (15:04) The case for sharing failures over wins (19:20) The 5 C's framework (21:38) Redefining success at every age (23:44) The language of scams and setbacks (27:11) What brought you JOY today? (29:36) If you're a writer who wants to take control of your finances, read Mitlin Financial's  Write Your Financial Future: A Financial Guide for Authors: https://www.mitlinfinancial.com/insights/blog/write-your-financial-future-a-financial-guide-for-authors/ Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung About Our Guest: A highly-sought after speaker, trainer and coach known as "Jim Carrey with a Ph.D.," Dr. Danny Brassell (www.DannyBrassell.com) has spoken to over 3,500 audiences worldwide. He has authored 21 books, including Leadership Begins with Motivation and Misfits and Crackpots. The co-founder of WellCrafted Story™, Danny helps entrepreneurs, individuals and organizations leverage speaking on stages as a major client lead source that converts. Connect with Danny Brassell: LinkedIn: https://www.linkedin.com/in/dannybrassell/ Instagram: https://www.instagram.com/realdannybrassell Facebook: https://www.facebook.com/dannybrassell X (Twitter): https://x.com/DannyBrassell YouTube: https://www.youtube.com/DannyBrassell Website: https://dannybrassell.com/ Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. This episode was produced by Podcast Boutique: https://www.podcastboutique.com