Why Your Book Launch Needs a Podcast Agency with Wendy Valentine | Ep 106

Wendy Valentine didn't chase a book deal. She built a podcast, and the book deal came to her. Here's the full story, and the exact strategy behind it. Wendy Valentine is the host of the Midlife Makeover Show, a podcast for women ready to reinvent their second act. She launched the show on 2/22/22 and has grown it to over 12,000 monthly listeners. She's the internationally published author of Women Waking Up: The Midlife Manifesto for Passion, Purpose, and Play. After navigating divorce, menopause, job loss, debt, and an empty nest all at once, Wendy stopped living on autopilot. Now she splits her time between Portugal and travelling the US in her RV. She shares/breaks down: ◼️ The full timeline from quitting her corporate job in 2021 to her book hitting shelves in September 2025 ◼️ Why she turned down an unsolicited book deal from a major publisher, and what she did instead ◼️ How her podcast directly led to a literary agent and a publishing deal. ◼️ Why she recommends hiring a podcast booking agency at least six months before a book launch ◼️ The pre-roll and mid-roll strategy she used to build pre-order momentum from inside her own show ◼️ How she tracks her Amazon book rankings to podcast episode air dates to measure real impact ◼️ The Apple Podcasts keyword trick that keeps her show ranking at the top for midlife searches   Follow Wendy Valentine: ◼️ Website (books, freebies, podcast): https://www.wendyvalentine.com ◼️ Instagram: https://www.instagram.com/hellowendyvalentine/  ◼️ Midlife Makeover Show: https://podcasts.apple.com/us/podcast/the-midlife-makeover-show-women-over-40-menopause/id1609342417  ◼️ Women Waking Up: available on Amazon and at wendyvalentine.com   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected]   Please leave us a review on Apple Podcasts or Spotify.