Why Your Brand Is Not Ready for Retail with Amy Kapolnek

Do not rush into retail. Amy Kapolnek has said it to 112 brands across 24 countries, and she has seen what a million-dollar PO does to a brand that isn't ready.She joins Mike for a candid conversation about channel strategy, the fractional executive model, and why she thinks clinical results are about to flush the vibe brands out of beauty.Connect with Amy: https://www.linkedin.com/in/amykapolnek/Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/