Why Your Branding Needs to Take a Digital First Approach with Allison Ellsworth: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda infused with apple cider vinegar for a happy gut. Along with being a full-time mom, Allison has grown her business rapidly. Since its inception in 2015, Poppi has expanded to national retailers and become a best-seller on Amazon. Now, Poppi is the #1 fastest growing brand in the SPINS Natural Channel functional beverage category. Prior to creating Poppi, Allison worked as a landman in the oil and gas industry and attended the University of North Texas. Top 3 Value Bombs 1. You can be successful and have a family at the same time. 2. Be strategic and work with the influencers of the influencers. 3. Being authentic is the key. Identify what works for each platform, and once you go viral, you have to continue doing what works. Be Gut Happy, Be Gut Healthy. Drink Poppi - Drink Poppi Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy