Why Your Business Is Worth Less Than You Think (And How to Fix It)

So here's the thing — almost every owner I talk to has a number in their head. And almost every time, it's wrong. Not because they're bad at math, but because they're measuring the wrong thing.In this podcast I break down the 4 methods buyers, banks, and brokers actually use to value a small business: SDE multiples, EBITDA multiples, discounted cash flow, market comparables, and asset-based valuation. More importantly, I show you the single most expensive mistake owners make — confusing SDE and EBITDA multiples — and how that one error can overvalue your business by 60% before you even sit down with a buyer.If you're thinking about selling in the next 1–3 years, this is the stuff you need to understand before you talk to anyone.Check out the full article - https://travisbusinessadvisors.com/articles/business-valuation-methods-sde-dcf-comps-austin 🔎 Explore more resources:📚 Business sale case studies - see how companies were prepared and soldhttps://travisbusinessadvisors.com/case-studies📊 Visual infographics about selling a business - key numbers, timelines, and exit strategieshttps://travisbusinessadvisors.com/infographics🧰 Try useful tools for business owners - valuation insights and preparation resourceshttps://travisbusinessadvisors.com/tools🏢 Industries we work with - learn which businesses we help prepare for salehttps://travisbusinessadvisors.com/industries⚠️ Disclaimer: All scenarios are composite, hypothetical, or modified for confidentiality — no real transactions are depicted. Financial outcomes are illustrative only, not guarantees. This content is educational only and does not constitute legal, tax, financial, or brokerage advice. No professional-client relationship is created. Consult qualified professionals before making any business decisions.