Why Your Business Isn’t Scaling (And How a Fractional CMO Can Fix It) w/Allison Michels

Beyond The Claim Podcast #015 – Featuring Allison Michels What if your marketing didn’t feel like chaos? This week on the Beyond The Claim Podcast, Vince sits down with Allison Michels, CEO & Founder of LAUNCH and a Fractional CMO who helps service-based businesses scale with clarity, strategy, and soul. With nearly a decade of experience, Allison has built premium brands that attract high-end clients, increase revenue, and become sellable assets. In this episode, we unpack: ✅ What a Fractional CMO actually does ✅ The 4-part LAUNCH Framework (Brand, Audience, Offer, Strategy) ✅ The #1 mistake business owners make in marketing ✅ How to prepare your business for sale using systems and branding ✅ Why soul-driven leadership is your secret growth engine This is a no-fluff, high-value conversation about real marketing, real business strategy, and how to create something that runs without you. 🎧 Watch, learn, and take notes—your next big move starts here. 📌 Learn more about Allison: https://www.launchsuccess.co 📲 Connect with Allison on IG: @allisonrmichels 🔗 LinkedIn: https://www.linkedin.com/in/allisonliddle/ #fractionalCMO #marketingstrategy #businessgrowth #brandbuilding #beyondtheclaim #vinceperri 💎 This episode is sponsored by The Farber Law Firm, visit Farber at https://bit.ly/thefarberlawfirm 📍Download our FREE Public Adjuster guide, become your own boss, and start strong in the industry! https://www.commercialclaimsadvocate.com/free-insurance-claims-career-guide/ Thank you for being a vital part of the Commercial Claims Show 🧡 ========================== 📣 You can find all our exclusive channels, freebies and offers here: https://vinceperri.commercialclaimsadvocate.com/all-channel =========================== SOCIAL MEDIA: https://www.facebook.com/CommercialClaimsAdvocate/ https://www.linkedin.com/in/commercialclaimsadvocate/ https://www.instagram.com/vinceperriofficial/ https://www.tiktok.com/@commercialclaimsadvocate =========================== 🎯 Do NOT forget to check our website! https://www.commercialclaimsadvocate.com/ =========================== 🔴 Are you a homeowner? Looking for help with your insurance? Visit us at Elite Resolutions - Responsible Public Adjusters: https://eliteresolutions.com/about-us/ =========================== 👕 Visit our CCA merch shop - https://www.bonfire.com/store/commercial-claims-advocate/ =========================== 🔊 Spotify: https://spoti.fi/38621Yz 🔊 Google Podcasts: https://bit.ly/GooglePodcastCCS 🔊 Apple Podcasts: https://apple.co/3sbjPIs TAGS: #insuranceclaims #publicadjusters #homeowner #insuranceagent #homeownersinsurance #insuranceclaimspecialist #publicadjustersmiami #roofrepair #homeinsuranceagent #freeinspection #publicadjuster #propertyinsurance #haildamage #insuranceclaim #negotiate #homeinsurancequote #roofingcompany #homeinsuranceclaim #homeinspections #fireprotection #waterdamagerestoration #firedamage #homeinsurance #insuranceclaimhelp #insuranceclaims #roofer #waterdamage #publicadjusterflorida #roofdamage #waterleak #publicadjusters #homeinsurancespecialists #adjuster #restorationcompany