Why Your Content is Hurting Your Team Building episode artwork

EPISODE · Feb 17, 2026 · 56 MIN

Why Your Content is Hurting Your Team Building

from The GaryVee Audio Experience · host Gary Vaynerchuk

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.You’ll learn about:Why business has never been about the money for meHow to avoid burnout and complacencyThe essential need for real candor in recruitingMy strategy for hiring senior talentWhy caring about your team is the key differentiatorThe future of sales in a "barbell" world

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.You’ll learn about:Why business has never been about the money for meHow to avoid burnout and complacencyThe essential need for real candor in recruitingMy strategy for hiring senior talentWhy caring about your team is the key differentiatorThe future of sales in a "barbell" world

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TRANSCRIPT · AUTO-GENERATED

Yo, Chatty. I call ChatGPT Chatty. Can you give me like the five best tools if I'm trying to build a sales team in 2026 to be an independent sales operator? Thank you.

Bro, everything changed. You know how fucking nuts that is? And I can keep going and refining it if you ask that question better with some nuances. You understand?

Information is fucking useless, bro. This is why school's fucking stupid. And this is why I'm so tired of everyone saying anyone can do it. There's people out there that are scared to fucking ask a girl out.

They're not selling shit. This is the GaryVee Audio Experience. How we doing? There are some things I want to talk about.

And as I've been hanging a little bit, we did a couple of smaller sessions before I hit the stage. You know, there are some things that I'm excited to yap on. I guess the first one was a question that this young man, Michael, just asked me backstage, which was, thinking about like what keeps one going. You know, I think of myself as a businessman, but I've many times in my life, especially early on, thought of myself as a salesperson.

So you can imagine how at home I feel here. I also think very deeply about being a marketer and a brander. And I do think for so many of you, personal brand building is incredibly important and something to think about. But I think what I'm most interested in is what keeps one going?

What's in front of a lot of you? How's this thing gonna play out for a lot of you? How are you gonna build organizations versus just being the primary driver? All the kind of things of building out this game.

I think a couple of things stand out to me. I don't think most people believe me when I say this, but I will tell you that what has been very clear to me about my career and what is very clear to me in other people that I've seen achieve very substantial outcomes is, I can speak for myself. I won't speak for anyone else. Business, since I was 11 years old, has never been about the money for me.

And I think it's an interesting thing to think about when I think about this room, because a lot of people are early in their journey. You know, many of you in here, like myself, did not have money as a kid. And I think money is an interesting relationship and an interesting part of this game. I think it is very clear to me that I've made a lot more money in my life because it was never one of my goals.

And I don't think that that means you shouldn't care about money. If you're a normal human being, a lot of you have numbers in your mind that you wanna hit and all that shit. I just think about it from this standpoint. For example, I have been working my whole life.

I have never in my career burnt out from work. And I've never been close. And I think about that a lot because I also worked 120 hours a week in a liquor store for 12 years every day. And now I don't even understand how I do the things I do, to be very transparent, because I have like seven trillion different businesses, 5,000 employees, and it's constant 24 hours a day because I have 500 people in Asia and London.

It's just 24 hours a day. It's forever. The phone is like always on, right? You all know this as you're growing.

And I think the reason I never get close is because I'm not scared to go to zero. It's because I don't get validation for the watch that I have or how many followers I have or how many zeros are my bank account. I believe a lot of people here do get validation from those things. And that, again, I have no judgment of that.

In fact, I don't even have pride in what I'm saying. I'm aware that I just got lucky in DNA, circumstance, parenting. It was just the roll of the dice of how my shit played out. But I can tell you that I've met an unlimited amount of people in the last 15 to 20 years who get burnt out at 20 and 22 and 26 and 29 and 34 and 37.

And it is because everything deep down is about outside validation or complacency. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting.

Let's keep going on this show, but follow the podcast. You'll make my mom super happy. A lot of people here are starting to hit numbers they never thought they were gonna hit. And you start to get confused that you made it when you haven't even started.

So I will tell you that everything you're going through is super interesting to me because I love human psychology and how people roll and things of that nature. And so much of the content that I put out, and I appreciate the love when I hit the stage, is because I think you know that when I make content, I'm trying to give you something that I know is true. And this is very important. I'm not giving you advice because it's how my life played out.

I'm giving you the advice because I get 10,000 DMs a day and I read them and I know what's going on out there. None of the things that come out of my mouth, the shit that I spit, comes from a focus group of one. It comes from what's going on out there. And what's going on out there really impacts what's happening here.

And let me explain. There was some really fun banter in the session we just had where I think a lot about a thing that a lot of you are thinking about, which is how to build better teams, right? No one here is getting to where they really wanna get to if they have big ambitions if you can't build out the team, right? We all know that.

What's been interesting is a lot of people in this space are confused about why their team is not that great. And it's so obvious to me, and I pay attention for two seconds. It's because the shit that's coming out of your mouth isn't smart. How many people here by show of hands thinks anybody can be remarkable at selling?

Raise your hands. Great. You're out of your fucking mind. Now, maybe I did a bad job there because maybe my definition of remarkable is different than yours.

But I'd like to think this room understands that not everybody is born with a high ceiling of sales DNA. Do I believe that anyone on earth can get better at selling? I do. I can get better at skiing and singing.

I promise you, I'm not going to the fucking Olympics. These are the things I think about. If you want higher quality team members, you have to have more realistic shit come out of your mouth. If you sell a dream, you get a bunch of fucking losing dreamers.

You understand? I think about this quite a bit. I think what really needs to happen if you're gonna build a real team is there needs to be real candor. You have to talk about real shit.

You know, if anybody can make $300,000 a year, well then everyone would do it. I think it has to be smarter, tighter because you're wasting an incredible amount of energy trying to build somebody into an athlete that can't run. And I'd rather have four people that could run that I can train than 33 that have no chance. And that starts with changing the calculus of how you see this.

I literally have a marketing firm that's thousands and thousands of employees. And I literally, when I interview people, tell them to their face, I'm about to pay you, usually if I'm interviewing, they're pretty senior. I'm about to pay you real paper to train you for a year, right? That is a very different framework of why I've been able to build such a large organization.

And I believe that this space can use a lot more of that DNA. And I think you'll be very happy with what you will see because it is not how many people come in the funnel to join the team. It is how many of them are actually capable. And you are to blame if you have shit coming in.

And you are to blame if you do not spend time realizing how to make content for here. Everyone's crying in this sector about other people making content that's bad. So make content that's good. You can't control what the fuck people say.

You can control what you say. So I think we have to be more on the offense in modern communication. And I think we have to really understand that we have to be thoughtful about what we're projecting to get what we want. You sell lifestyle, you get people that want lifestyle.

You sell hard work and a decade of fucking eating shit to build something for you and your family, you get people that come in who wanna eat shit and work hard for a decade to do something for their family. Make sense? So to me, that's intoxicating. What I just talked about is intoxicating.

Knowing what a lot of people are going through, I just, I don't know, I just need the actual answer to address the biggest thing that's going on in your business. My question is, are you gonna do it? You know, I think of this a lot. I referenced this in a smaller session we just had.

I think about business the way I think about the health and wellness and fitness industry. Who here by show of hands would like to get healthier? More muscle, thinner, a little healthier. Just raise your hands if you're here.

How many people? And some people feeling good about themselves. This is crazy to me. One more time, I actually go high.

How many people want to get healthier? Do you know how crazy this, do you know how easy this thing could be healthier? Literally, change up the bullshit that's going in your mouth and go to the gym and be disciplined. The end.

The problem is it's hard. The way to build The thing that I'm giving you right now is the reverse. When all of you go in there and put a goat emoji, I don't believe you either. If you believe the accolades, you're vulnerable to the dissent.

For me, I'm just detached from GaryVee, from the admiration, from the paper, from the followers. I do this because I love the game. You know how they talk about athletes? I would say Kobe is probably the example most people refer to now, that just love practice, like actually, like love rehab.

That's me in business. And honestly, that's what I want for you because it's the only thing that will allow you to be sustained and growing forever. For me, I love this game of business marketing and sales way more than the shit that it gave me. In fact, I don't know if you can tell, I don't want the shit.

I don't need the shit. I need the game. What the fuck am I doing here? What the fuck am I doing here?

I'm not doing this for the paper. I lost money by showing up to this fucking thing today. It's not even about the thank you. I fucking love y'all.

I want this for you. I know one kid who's the worst version of the reverse of me who's listening right now and is about to switch up their game. I know as I stand here, I'm taking one kid in here who's all about Lambo and Rolex and like whatever, and I'm gonna break your fucking brain for the next 45 minutes and reset your shit, which is gonna mean you're gonna end up with 40 Lambos, not one for a little bit and then have to sell it because you have no fucking money anymore. This is really important shit.

When you're in sales, by the way, a lot of you have seen a lot of my content. Every talk is specific. This is sales. Sales has its own DNA, its own game, right?

You want to be it, not look like it. You understand? You want to be it, not look like it. And here's why this is important.

Once you stop building your paper and your reputation for them, the outside world, you have a lot more energy to put into your team. You understand? When you're not worried about impressing everyone else and you're worried about building up your fucking crew, what the fuck do you think is going to happen to your paper? This is super important shit, friends.

There's an incredible, incredible, incredible opportunity when you're in sales. In fact, kudos to all of you. I know this face, some people got feelings. Real talk.

I'm good at trends. I'm seeing you predict what kind of shit. Let me tell you what's happening right now. We're going into a barbell.

Shit's about to go extreme technology, AI and shit. Like some people in this room's grandkids are gonna marry an AI robot. It's going extreme AI technology and it's actually going extreme analog and old school. Festivals, events, fucking rock climbing, going to restaurants, door knocking.

Like old school. Like you see it already. Any of you got like a 12 or 13-year-old in your family, like cousin, nephew, sibling, child? 13-year-olds this holiday season were asking parents for non-smartphones, like some flip Motorola shit.

It's bending. And so there's a lot of opportunity in this space. There's a reason this space is growing because companies are outsourcing sales and analog is growing. So the opportunity in the macro is extraordinary, but the flavor of the space in one man's point of view is off.

It's all the bad shit about the new game. It's all about this. It's all about what's in it for me. You know why your recruiting isn't going the way you want?

When you post, you're worried about how much money you're gonna make. When you're out there trying to get someone, you're thinking about what's in it for me. The second you think what's in it for them, the thing that you want to happen starts to actually happen. You'd rather just guess on 15 people and hope three people do it and move quick.

I'd rather you get five people and put time and effort into it and build them up and make them good. That's how you get good. This is old school grandma grandpa shit. This is old business stuff.

This is your word. This is good stuff. And everyone's getting caught up in the sizzle. Like I do my homework.

People talking about numbers. 200,000, 300,000. People aren't talking about principles. If your opening line in sales is about how much money you're gonna make, you're about to get some dirty, dirty ass people in.

And it's confusing because some of you care about the money, but you're not dirty, dirty ass. And you think everyone's like you and that's where you get mixed up. You understand? Everyone's not like you.

So you think it's thoughts of what you're putting out there and how you're putting it out and what you're looking for. And you know this. It's just sales. It's not how many doors you knock.

It's how many converted. Same with building your team. Over the last 10 years, I've been able to build one of the largest advertising agencies in the world. We had zero employees 15 years ago.

We have 3,000 now. I have over 150 people that have been at the company for over 10 years. That's why we're winning. But that requires giving a crap about people.

I promise you the biggest differentiation amongst people here from each other is who here actually cares about the human beings on their team. Not some tactic. Not some angle I'm gonna give you on a social media post. On some old, deep South pastor shit of like, do you love your fucking team enough?

It's really cool. I love watching this all play out. As we go crazier into like the future, the shit that's gonna actually matter is people that go old school and do like 1950s gentleman shit. It's fascinating and it's real.

You know why? Because people have options. While you're out there being like, come with me. You could make $200,000.

I'm out there saying, go do live social shopping and you can make $500,000 selling shit on TikTok and whatnot. People have options, right? You're not competing against other ICOs. You're competing against the world for people's attention.

People have options. I have all these companies that are like, why is nobody fucking? And they're like, these kids are lazy. I'm like, no.

They're like, judge me these lazy. I'm like, Gen Z is smart. Who wants to go work at fucking Burger King for $9 an hour? You could just go to Goodwill, buy shit and flip it on eBay and make more.

We got options. The people you're trying to recruit have options. We need to be smarter about what we talk about. It needs to be dramatically, all due respect, because I just did a little search of people saying like, oh, Gary Vee's at this event on social.

Because I wanted to bring you value. I did a little homework. Some of you need to change up the shit that you're putting out. Way more truth.

Way more long-term. Way more good. Less quick. Less easy.

Who do you think is getting seduced by like, it's super easy to make $300,000 a year? Who do you think is getting seduced by that? Be smart. There's such an opportunity.

The space is gonna grow. And the key is very simple. This is the remote control of our society. Whoever wins on this platform wins.

All of you as individuals need to win on this platform. LinkedIn, Facebook, Twitter, TikTok, Instagram, Snapchat, YouTube. But you know that. That's like going to the gym and eating right.

Now the question is, are you gonna do that? But more importantly for this crew, you all know that. But my question is, what are you gonna fill these channels with? What's coming out of your mouth?

How are you doing it? And I promise you, that will be the differentiation of people in this room that make six figures a year versus seven figures a year versus eight figures a year. And I hope that really resonates with some of you. I'm ready for Q&A.

We can start that up. In a world of instant gratification. Yes. In a world where we're bombarded with what appears to be instant success all around young people.

You have a strategy or how do you coach the inevitable failures, setbacks that are gonna happen to young entrepreneurs? I don't know why we got it so twisted. Why are we comparing ourselves to like 17 people when there's 8.3 billion people on earth? Like literally I roll up on people and they're like, Gary, I feel like a failure.

I don't have as much money as Elon. I'm like, motherfucker, the whole world doesn't have as much money as Elon. I don't know why we became infatuated with like this one person is more beautiful than me. This one person has more money than me.

Friends, I'm gonna say something right now and I need everyone to pay attention. I'm on the board of something called Charity Water. As we sit here today, as we sit here today, 800 million people on earth do not have access to clean water that is on their table. I'm gonna say it slow.

I need everyone to hear me slow. 800 million people, 10% of the world, cannot get to clean water within four hours. That's what I think. I think we need a perspective shift.

Instead of comparing yourself to like three random people that are the richest, most beautiful and most famous, why don't you compare yourself to the actual truth of what's going on in the world? And I have a funny feeling. Once you stop comparing yourself to those three people and you start to become grateful of where you sit Like I don't know if any of you are still in this game, but you don't want your parents to have say? I've got the perfect antidote: stop taking their money.

So we have adulting happening later. We have like 27-year-old dudes being coddled by their mom, having their fucking location on their phone sharing with their mom. They're 27-year-old grown-ass men getting texts from their mom at 11 o'clock at night being like, "Where are you?" "Where am I?" You guys know this, this is real. This is what's going on out here.

Shit's crazy. A lot of people, people try to find the voice. You want to watch this video. There's like a moment where he just screams like a great person.

I think a lot of people are imitating with this voice. It's very much like that business channel. New person the first day learning with the person the previous day. And to some degree, what advice would you give for people that feel like I have all this passion inside, I just don't know how to express it.

I don't like it, people. They're not getting the feeling that when Gary said that, the rapper that one day. That's a great question. When I hear that question, y'all, the biggest thing I think about is regret.

I'm scared of shit about regret. Like I'm not scared of much. Literally the only things I'm scared of in life are the health of my family, as you heard earlier, and regret. I think the thing I tell everybody to this question is you'd rather die on your own sword than someone else's.

You know what I mean? You don't want to be 64, 79, 86, 93, and be like, "Damn, I just, I imitated or I wasn't fully me." You know, like to me, the reason my whole thing worked was I literally was told everything I was doing when I came out the gate was wrong. I didn't wear a suit. I didn't have a watch.

Cursing was super looked down on when I first hit the game. And I was like, I'd rather have nothing than do this bullshit. You know how many people are wearing a suit right now that don't want to? I don't want to live that life.

And also the game is different. Like I'm looking at everyone and some people look nice, but I'm still like, you suck. But a lot of other people see it the reverse. They look at me and they think I suck.

I'm not right. They're not right. You're not right. It's just life.

But I have a funny feeling of some of the people in here who think it's right to wear a suit, but in their soul, they don't want to, ironically would make more money if they wore their hoodie. And that shit interests the fuck out of me. I'm definitely not impressed with anybody's watches at this fucking place. I don't even know what they are.

Not that long ago, I saw an old video of yours on your feed on the early YouTube days. And the point of the video is you have like 20 followers. They're like, you're pouring your heart out. Like the firm, you like doing the sermon about wine.

Right? I started Googling. Like you sold wine. I was like, whoa.

I think a lot of people here imitate with this. It's very much that type of business. And it subsists with system scalability. What advice would you give for people that feel like, I have all this passion inside.

I just have to fucking express it. I'm not getting people. They're not listening to feeling that when Gary says the rapper. That's a great question.

What I hear that question, y'all, the biggest thing I think about is regret. I'm scared of shit about regret. Like I'm not scared of much. Literally the only things I'm scared of in life are the health of my family, as you heard earlier, and regret.

I think the thing I tell everybody to this question is you'd rather die on your own sword than someone else's. You know what I mean? You don't want to be 64, 79, 86, 93, and be like, damn, I just, I imitated or I wasn't fully me. Like for, you know, like to me, the reason my whole thing worked was I literally was told everything I was doing when I came out the gate was wrong.

I didn't wear a suit. I didn't have a watch. Cursing was super looked down on when I first hit the game. And I was like, I'd rather have nothing than do this bullshit.

You know how many people are wearing a suit right now that don't want to? I don't want to live that life. And also the game is different. Like, I'm looking at everyone and some people look nice, but I'm still like, you suck.

But a lot of other people see it the reverse. They look at me and they think I suck. I'm not right. They're not right.

You're not right. It's just life. But I have a funny feeling of some of the people in here who think it's right to wear a suit, but in their soul they don't want to, ironically would make more money if they wore their hoodie. And that shit interests the fuck out of me.

I'm definitely not impressed with anybody's watches at this fucking place. I don't even know what they are. Not that long ago I saw an old video of yours on your feed on the early YouTube days. And the point of the video is you have like 20 followers.

That's what I was like, that's good, right? But here's where I'm going with that. How much money, how much shit did you sell last year? Like, if you can't be like, yo, I'm fucking unbelievable at sales.

I'm like, oh shit, how much did you sell last year? $28. That's why I love sales. The only metric I pay attention to in sales is conversion.

I'm aware that there's open and conversion. I understand all the other math people want to fuck around with. I like sales because I don't want to judge you of how you do it. As long as it's ethical, show me the number.

That's the year. You want to sleep? Like, I'm not one of these people like, you better work a hundred. Like, on my sales team, you can work one minute a day if you want.

If you beat everyone else, you're better. You guys like that part of sales, right? I assume, right? It's just merit.

Talk about the physical. I think some people are, I think people are trying to find their voice. You want to watch this video. It's like that.

There's like a moment where he just screams like a great person. I think a lot of people here imitate with this voice. It's very much that type of business. It's the person the first day, the person the previous day, the person one year teaching the person.

And to some degree, will that access with best deals and system scalability. What advice would you give for people that feel like, I have all this passion inside, I just have to fucking express it. I'm not getting people. They're not listening to the feeling that when Gary says the rapper is a little bit.

That's a great question. When I hear that question, y'all, the biggest thing I think about is regret. I'm scared of shit about regret. Like I'm not scared of much.

Literally the only things I'm scared of in life are the health of my family, as you heard earlier, and regret. I think the thing I tell everybody to this question is you'd rather die on your own sword than someone else's. You know what I mean? You don't want to be 64, 79, 86, 93 and be like, damn, I just, I imitated or I wasn't fully me.

You know, like to me, the reason my whole thing worked was I literally was told everything I was doing when I came out the gate was wrong. I didn't wear a suit. I didn't have a watch. Cursing was super looked down on when I first hit the game.

And I was like, I'd rather have nothing than do this bullshit. You know how many people are wearing a suit right now that don't want to? I don't want to live that life. And also the game's different.

Like, I'm looking at everyone and some people look nice, but I'm still like, you suck. But a lot of other people see it the reverse. They look at me and they think I suck. I'm not right.

They're not right. You're not right. It's just life. But I have a funny feeling of some of the people in here who think it's right to wear a suit, but in their soul they don't want to, ironically would make more money if they wore their hoodie.

And that shit interests the fuck out of me. I'm definitely not impressed with anybody's watches at this fucking place. I don't even know what they are. Not that long ago I saw an old video of yours on your feed on the early YouTube days and you got a button up shirt.

And the point of the video is you have like 20 followers. That's nice. Then you're pouring your heart out. You're like, I started Googling.

You're like, you sold wine. That's the one. That's great. People put on fucking Instagram entrepreneur and they make zero dollars and zero cents.

So, you know, I don't know what metrics you are teaching or they are coming up with or whatever the fuck you're thinking about. To me, I don't care how you get there. As long as it's ethical, show me the number. That's the year.

You want to sleep? Like, I'm not one of these people like, you better work a hundred. Like, on my sales team, you can work one minute a day if you want. If you beat everyone else, you're better.

You guys like that part of sales In 2005.9, I was selling that wine. No one thought wine was cool. And I was like, if no one thinks wine's cool because everyone that knows wine is a fucking jerk. You know, they're like, oh, that's a bad year.

Everyone here is like scared to order wine because if you don't order the wrong one, it was so intimidating. I was like, fuck this shit. This new platform came out. It was a couple of weeks old.

I was like, this YouTube thing might be big. And I just sat down and I went to work, but I was doing it for me, but not for me, for my paper, for my heart. The reason I can beat everyone here, and I don't know if I can beat you or not, but the reason I believe I can beat most people is most people, especially in this fucking business, in sales, are doing it for this. And I'm doing it for this.

And most people are trying to use this, and I use this. Intuition over everything, heart over everything. And so I didn't give a fuck if any of you watched, but I knew why I wanted to do it. Because I loved wine, I loved wine collecting, I loved my dad, I wanted to build something, and I knew why I was doing it.

The end. And that's my purpose. My purpose is to scratch my curiosity. My purpose is to be 99, laying there and being like, yo, I fucking did it.

But did it for me is not I made money and got famous. Did it for me was, I was a good dude, I did right by my family, and I played every fucking game I wanted to play. This is why I feel new, for me, it comes from the fact that my mom is the greatest fucking mother of all time. Period.

It comes from the fact that I was born in the Soviet Union, and we came to America, and we moved to Queens, and I lived in a studio apartment in Queens with seven family members, and we had nothing. It came from the fact that we had nothing, and on top of that, my mom was frugal as shit. So by the time I was nine years old, if I wanted shit, I had to go shovel snow, sell lemonade, fucking get my own shit. I don't know what it's like to be like, I want this, without knowing I have to get this.

Do you know how hard it is to be hungry when you've been fed your whole life? How did this happen? I grew up in Jersey in the 80s and went to Martin Luther King Elementary School. I got in fights all the time.

My four best friends made fun of me on politically incorrect shit 24 hours a day. We were street kids. Now kids are tough on Twitter because no one's getting punched in the face anymore. I'm some real shit.

Like, I don't, this is very politically incorrect. I believe this to my death. I don't believe you're even a man until you get punched in the mouth. So, I got very, very lucky, which is why I sit up here and I don't think I'm cool.

I think what happened to me was cool. All flowers to mommy and daddy. All flowers to USA. All flowers to Jersey.

All flowers to MLK Elementary. I'm just a byproduct. I'm just a byproduct. I have no ego.

I don't think I mean shit. What do you think about that? I sit here, and I know if I die tomorrow, I'll have a nice 24 hours on social, and you'll all share your favorite quote. It may be a clip.

You'll be like, damn, I just saw him yesterday in Texas. This is crazy. But then it's gonna be next Monday, and you're gonna live your life. My friends, you want to really be happy in life?

Get humble. Everyone out here is trying to prove there's someone to everybody but themselves. That was a good one. I'm telling you.

I'm telling you. If I had musical ability, my bars are fucking proper. But I just don't have any. That's why AI Music, I think, my rapper friends are about to be real mad at me.

I really think I'm gonna have the number one album in the game in five years because I'm just gonna put in all my bars and be like, now make this some shit like Metro Boomin' met Baby. Like, boom. And I'm gonna be touring and shit. Yeah, so that's it, y'all.

Like, honestly. You're young in the game, and I wish you guys really knew me like my people know me. I'm not saying this because I made it. I made it because this was my whole life.

I know a lot of you are like, yeah, easy for him now. I'm trying to get my first bag. This is exactly who I was when I had no bags. I made it because this was my mindset, and I'm trying to give you a little something.

Because everybody else is selling you other shit. I'm literally starting a fashion brand. It's called Nice Guys Finish First. Because people have it mixed up.

People think you have to be a dick, sharp elbows, right? Nobody here is competing with anybody else. The world is abundant. Nobody is taking your paper.

You're taking your paper by worrying about everybody else. I'm gonna take a couple of questions. You've got a few more minutes. What else?

Yeah. Tell you guys post-zero customers this year. Like an occasional Instagram story. All the adverts that you're doing.

In the circle. All right, take the message in there we go. From zero to a thousand on Monday. What's the advice for someone who's never tried to put out a show?

LinkedIn's crazy, y'all. I know Instagram and TikTok. LinkedIn is crazy. I cannot push you harder to do good.

Listen to my talk today. Put out the good stuff on LinkedIn and watch it flourish. But it's gonna take time. Like, I just don't understand why people give up on social media posting after a month.

Nothing good is easy. Nothing good is easy. So, you know, my advice is consistency. You know, we talked about it in the back room.

I talk about it here. And you guys know this. I believe this whole industry from y'all, from you, top dogs down, I think it would be to be a little smarter of what comes out of our mouth to recruit. You know?

It would change the calculus. You know, so that's what I would wish they would do as they're building out their team, you know? Tools. Are you gonna talk about anything different as you meet with me next week?

Let me tell you about information versus strategy and mindset. Tools. Here we go. ChatGPT.

Yo, Chatty. I call ChatGPT Chatty. Yo, Chatty. So I'm at this, like, ISO fucking summit right now with the dudes, and they're asking me what tools I should use to recruit a sales team or things of that nature.

Can you give me, like, the five best tools if I'm trying to build a sales team right now in 2026 to be an independent sales operator? Thank you. Bro, everything changed. Got it?

Information is worthless. Guess how fucking nuts that is? Tools. Apollo.io, HubSpot, Hyperbound, Calendly, Zapier AI agents.

And I can keep going and refine it. Whether you all thought that was good or bad results, you know this. It's garbage out, garbage in. Good prompts.

You guys know your business better than I do. If you ask that question better with some nuances. I'm using X. What's better than Y?

You understand? Like, information is fucking useless, bro. This is why school is fucking stupid. Seriously, though.

Is that in the front of the street and talk in the front of the market. I know you got games. Yes, but you know this. Like, it takes time to get good at that.

And this is why I'm so tired of everyone saying anyone can do it. There's people out there that are scared to fucking ask a girl out. They're not selling shit. Facts.

Like, you know, so, you know, I think it's about being smart about who you want to come into your world, right? It's about more effort. It's lazy to be like, you can make 300K. Apply now.

Okay. You understand? Go deep. And then when they come in, go deep.

And when they join the team, go deeper. Like, build real shit. Because I promise you, you think you're impressing people, but you're impressing people below you. Got it?

I'm really glad that you're impressive to your fucking seven bozo friends. You understand? This is mindset. Who are you?

Where are you going? Where do you really want to go? How long would you like it to last? How do you want to be remembered?

By yourself, about you. You know, this is real shit to me. That's why I come to this. Because I'm supposed to get one or two kids out of the fucking matrix of bullshit and get them into this because it will work.

It always works. You know why this works, what I'm talking about? Even if you don't make as much money, you beat everybody else and make more money. You know this.

We're getting older, right? Yeah, you look fucking... I'm just kidding. I'm kidding.

You know what I mean, though, right? Think about it. We're no longer nine. We're not 19, right?

We're not 19, right? We're not getting harder anymore. Like, as you get older, shit gets very clear. Why not tell them the truth now?

And by the way, I'm all these things, and I make more money than everyone here. So... You know? Nice Guys Finish

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Frequently Asked Questions

How long is this episode of The GaryVee Audio Experience?

This episode is 56 minutes long.

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This episode was published on February 17, 2026.

What is this episode about?

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external...

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