Why Your Internet Leads Aren’t Turning Into Buyers (And What to Do About It)

You’re spending real money to drive leads… but where are the results? If your internet leads are sitting cold in the CRM, this episode will punch you in the gut (in the best way possible).Heather Deatherage is back, and she’s not pulling any punches. She lays out exactly why most powersports dealerships fail at converting online leads, and how to fix it. From why you need a true internet sales team (not a warm body with a login), to 21-day follow-up playbooks, scripting secrets, KPIs, and speed-to-lead strategies that actually get customers through your doors.We’re talking:The 15-minute window that wins the sale (or loses it forever)Why your CRM is your most underutilized profit centerThe top 5 killers of lead conversion inside most dealershipsWhy more leads isn’t your problem — it's your broken processHow to structure, train, and manage a real internet department that performsStill guessing what to say or how often to follow up? Still letting floor guys “handle” your internet traffic? You’re burning money. This episode shows you how to stop the bleeding and start converting.Plus: Heather shares a free action step you can take this week to audit your team’s response time, and she even offers a mystery shop to show you where your gaps are.Listen now and stop treating online leads like second-class citizens.Links:More episodes: https://dealershipfixit.comMotoHunt Dealer Tools: dealers.motohunt.com