Why Your Launch Flopped (It's Not Your Offer) w/ Abagail Pumphrey

You put together your offer, built the sales page, sent the emails, posted on Instagram... and then heard crickets. Sound familiar? In this episode, I'm sitting down with Abagail Pumphrey, CEO and co-founder of Boss Project, to talk about what actually makes or breaks a launch. Spoiler: it's probably not your offer that needs changing. Grab your notebook because Abagail is not holding back.Abagail has been in the online business space since 2015 and has worked with over 30,000 clients worldwide. She has launched everything from services to group programs to digital products, and she has seen results ranging from $0 to well over six figures. She is sharing what she has learned from it all, the wins and the face-plants alike.What you'll hear in this episodeWhy messaging is almost always the real problem when a launch underperforms (not your offer, not your price)The four things people will always spend money on, and how to tie your offer to one of themA full breakdown of the buyer's journey: awareness, engagement, lead, buyer, advocateWhy 80-90% of photographers are stuck doing nurture marketing when they actually need discovery marketingThe sushi conveyor belt approach to choosing which trends to follow (and which to let pass)How long should you actually commit to a launch strategy before deciding it does not workA real story about a launch method that converted well but destroyed personal timeRead the entire blog post here: https://systemsandworkflowmagic.com/launch-strategies-for-photographers/Connect with Abagail Pumphrey:📱 Instagram: @abagailsays 💻 Website: https://bossproject.com/ 🎙️ Podcast: The Strategy Hour (available wherever you listen to podcasts)Connect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!launch strategies for photographers, how to launch a digital product, buyer journey for photographers, messaging for launches, discovery marketing for photographers, launching a course as a photographer, photography business launch tips, how to sell digital products as a photographer, marketing funnel for photographers, launch messaging tips, nurture marketing vs discovery marketing, photography launch strategy, small business launch tips, online business launch, buyer journey stages, launch planning for photographers, business launch emotional rollercoaster, photography business growth Hosted on Acast. See acast.com/privacy for more information.