EPISODE · Jun 12, 2026 · 1H 36M
Why Your Pay-Per-Lead Agency Isn't Scaling
from That Agency Show · host Kyle Sulerud and Drew Carrell
Ready to play the volume game? The "That Agency Show" team breaks down how to navigate the tight-knit world of lead brokers and strategic partners. Discover the power of the "Ping Tree," why being a middleman is a massive volume play, and the one red flag that should make you run from a vendor immediately. From navigating "janky" early systems to managing billion-dollar tech company headaches, get the roadmap to scaling your agency profitably.https://thatagencygroup.comhttps://usejuiced.com0:00 - Strategic partnerships overview6:48 - What makes good resellers15:27 - Finding their first resellers29:24 - Reseller benefits and downsides40:43 - Vendors and setup realities1:08:29 - Lead types and vendor integration1:23:20 - Full lead flow recap
What this episode covers
Ready to play the volume game? The "That Agency Show" team breaks down how to navigate the tight-knit world of lead brokers and strategic partners. Discover the power of the "Ping Tree," why being a middleman is a massive volume play, and the one red flag that should make you run from a vendor immediately. From navigating "janky" early systems to managing billion-dollar tech company headaches, get the roadmap to scaling your agency profitably.https://thatagencygroup.comhttps://usejuiced.com0:00 - Strategic partnerships overview6:48 - What makes good resellers15:27 - Finding their first resellers29:24 - Reseller benefits and downsides40:43 - Vendors and setup realities1:08:29 - Lead types and vendor integration1:23:20 - Full lead flow recap
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Why Your Pay-Per-Lead Agency Isn't Scaling
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