Why your pipeline is drying up - and the marketing levers you need to pull right now

Recorded from a hotel room in Sydney at 9pm ... because sometimes building your empire looks like getting cozy in a robe and showing up anyway.This episode is a candid, unfiltered conversation about one of the most important marketing questions every business owner needs to be asking: are you focused on finding new audiences, or are you sitting on a goldmine you haven't tapped yet?In this episode:The difference between awareness marketing and conversion marketing - and why most businesses only focus on oneWhy your email list is your most under-utilised business asset and how to actually use itThe social media to email pipeline - how TSC builds it for clients and why it matters more than follower countLead magnets, pop-ups and quizzes - how to pull people from your socials into a database you actually ownWhy most ideal clients sit in your pipeline for 6-12 months before they're ready ... and how to stay front of mind until they areThe free TSC marketing audit tool that tells you exactly which levers to pull right nowLinks:Free marketing audit: www.thesocialcollective.co.nz/marketing-auditHave a question? Click here to send it to me!Links:Join the WhatsApp communityFollow on Instagram: @coffeesandcontentpodFind Loren on LinkedIn: Loren TomlinsonVisit us at: www.thesocialcollective.co.nzLoved this episode? Leave a review - it would mean the world!