Why Your Podcast Isn't Converting Listeners into Clients with Courtney Elmer | Ep 107

You could have great downloads and still get zero clients from your podcast. Courtney Elmer has spent 15,000+ hours figuring out why, and exactly what to fix. Courtney Elmer is the host of Insider Secrets to a Top 100 Podcast and the founder of PodLaunch, a program that has helped over 70 business owners build podcasts that convert listeners into clients. She's spent more than 15,000 hours researching the psychology behind what makes podcasts succeed or fail, and has become a leading authority on the intersection of human behaviour and podcast strategy. She's also a Webby Awards judge, which gives her a front-row seat to what separates the best podcasts in the world from everything else. She calls New Orleans home, where she lives with her husband Alan and their son. She shares/breaks down: ◼️ The four-part audit she runs when a podcast has decent downloads but isn't generating client inquiries ◼️ Why placing your call to action at the end of the episode means most listeners will never hear it, and where to put it instead ◼️ The neuroscience behind opening loops and why Netflix has been using this strategy on you for years ◼️ What a high-converting episode title actually looks like, and why pain plus benefit consistently outperforms either on its own ◼️ Why having too many guest episodes can quietly erode your authority with your own audience ◼️ The 'yes, and' framework from improv comedy that makes guest interviews more compelling for listeners ◼️ How to use episode end-caps to get listeners into the habit of clicking play on the next episode ◼️ Why a smaller, highly relevant audience will always out-convert a large disengaged one   Follow Courtney Elmer: https://podlaunchhq.com/ https://www.podlaunchhq.com/blog https://podlaunchhq.com/bingeworth-episode-framework https://www.podlaunchhq.com/blog?tag=podcast+seo https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content https://www.podlaunchhq.com/blog?tag=marketing+%26+growth    Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected]   Please leave us a review on Apple Podcasts or Spotify.