Why Your Product is the New SDR

To say product is the new SDR is a bold statement. Our brilliant guest today will share why he believes it is so. In this episode, Moritz Dausinger, founder of Refiner discusses why he thinks product is the new SDR, what the new SDR is in his opinion, and how the hand off is different for product-led businesses. Show Notes [00:56] How he became the founder of Refiner [02:14] Their company mission and the problem they want to solve [03:55] Why he thinks product is the new SDR [06:19] How selling changes in a product-led business [07:35] When should human interaction come into the whole process [10:00] Where they start on the journey of using their products to qualify users [13:10] What he recommends when it comes to qualifying results [14:53] When should companies introduce the traditional MQO with inside sales [16:19] What the new SDR is in his opinion [17:48] Trends he sees in the companies he has helped [20:30] How the hand off is different for a product-led business [22:15] His advice to companies who want to become more product-led [24:38] Where people who would like to reach out can find him About Moritz Dausinger Moritz Dausinger is the founder of Refiner, a user profiling software that’s built specifically for eCommerce, SaaS, and membership sites. The software is also designed to easily integrate into any sales and marketing stacks seamlessly. If you are looking to increase both conversion and retention rates through better customer data, Refiner might be just what you need. Profile RefinerMoritz on LinkedInMoritz on Twitter