Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD episode artwork

EPISODE · Jul 23, 2026 · 51 MIN

Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD

from How to Market Your Horse Business with Denise Alvarez · host Denise Alvarez, Kelly Vineyard

Ever wish you could build a brand without relying solely on social media? Good news. You have options. Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consistently show up are what create long-term opportunities and loyal customers.That’s exactly what Kelly Vineyard, PhD of EquiVine PhD Nutrition has learned as she’s built her business from the ground up after 16 years of experience in the commercial equine feed industry as an equine nutritionist with Purina Animal Nutrition.  Through Kelly’s story and the lessons she’s learned in the early stages of entrepreneurship, you’ll discover the importance of betting on yourself, building a personal brand with intention, and why authentic relationships create opportunities no algorithm ever could.If you've ever wondered where to focus your energy as you grow your equine business, this episode will help you think differently about what really matters, including why your reputation may be your greatest marketing asset.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links mentioned.”) are over at Stormlily.com/224✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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Ever wish you could build a brand without relying solely on social media? Good news. You have options. Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consistently show up are what create long-term opportunities and loyal customers. That’s exactly what Kelly Vineyard, PhD of EquiVine PhD Nutrition has learned as she’s built her business from the ground up after 16 years of experience in the commercial equine fe...

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Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD

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