Why Your Sales Background Is an Asset, Not a Liability: Lisa Carver on Building a Coaching Business That Wins Clients

Coaches are trained to ask great questions. But most find selling deeply uncomfortable. Lisa Carver spent 16 years as a corporate sales leader before becoming a team and leadership coach, and she has a clear view on why.In this conversation with Dr. Steve Jeffs and Erwin de Grave, Lisa explains why a single LinkedIn message is only the first five minutes of a two-year campaign, how she traveled to meet a cold lead and kept that client for four and a half years, and why case studies are now more valuable than a perfect proposal in an AI world.She also covers how to measure coaching outcomes with simple, client-rated objectives so every engagement produces evidence you can use.Episode page: https://thecoachingedgepodcast.com/why-your-sales-background-is-an-asset-not-a-liability-lisa-carver-on-building-a-coaching-business-that-wins-clients/