Why Your Team Rejects AI (and How to Fix It)

If you're a $3M+ business in a regulated industry, we'll find the #1 constraint bottlenecking your business and the best solution to solve it - whether it's AI or not - for free: https://alreadybuilt.ai/strategy?r=y24p&utm_source=podcast&utm_medium=description&utm_campaign=Y24-the-incentive-collision&utm_content=desc_topYou paid for AI. It works exactly the way you designed it. And almost nobody on your team is using it.That is not an attitude problem, and it is not a training problem. Using the system exactly as designed is costing someone on your team money, status or convenience, and until you take that cost away, no mandate is going to move them. What you are reading as resistance is usually somebody protecting a number they are judged on.Otavio walks through the four steps for aligning what your team is actually rewarded for with the AI adoption you want to see, including what eight weeks inside the mergers and acquisitions practice of one of the hundred biggest law firms in the US turned up: $1.7 million a year in AI spend, with 83% of what came out of it being redone by hand.In this episode:0:00 You paid for it, it works, and nobody is using it1:13 Step one, find what using it exactly as designed costs each role1:58 The three columns, and why the third one is the hard one4:42 Eight weeks in a top 100 law firm, and what the measurement found5:26 How you know step one is actually finished6:59 Step two, change what the role is graded on8:20 Rewrite the number, or change what counts toward it9:25 Why rewriting the number beats paying a bonus10:49 What school and trading taught me about incentives16:19 Step three, the handoff where two numbers pull opposite ways18:13 Step four, give your most senior person a bigger job20:31 The escalation rules, and what the freed capacity bookedMore Value:Learn the tactics my team and I are using as we scale to delivering $1B+ in client value: https://alreadybuilt.ai/built-brief?r=brief&utm_source=web&utm_medium=description_cta&utm_campaign=brief&utm_content=desc_footerWatch my latest YouTube videos: https://www.youtube.com/@otavio_pailoDISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.