EPISODE · Apr 2, 2026 · 20 MIN
Why Your Website Is Sending Your Sales Team Bad Leads, And What to Do About It
from Digital Customer Journeys: Growth Marketing for Business Leaders and Founders · host Femi Olajiga
Send us Fan Mail summaryIn this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects.Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads are basically time waster so its important to reduce the number of bad leads entering your sales teams pipeline. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
What this episode covers
Send us Fan Mail summary In this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects. Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads are basically time waster so its important to reduce the number of bad leads entering y...
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Why Your Website Is Sending Your Sales Team Bad Leads, And What to Do About It
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