Why You're Failing at "Finding a Niche"

On today’s episode, we sit down with Margaret Ryland, a brand and identity designer who started her own design business not very long ago. Margaret is working hard trying to figure out exactly what kind of client to target which has left her listening to and reading a lot of advice about finding your freelance niche. Advice to "find your niche" in business is not uncommon on the Internet—you’ve probably seen it yourself. We've even published our own articles about it. But Clay and I worry that Margaret is rushing into niching down a little too fast. So in today’s conversation, we dissect why “find your niche” really isn’t all it’s cracked up to be—and what freelancers should be doing instead. We also talk about demanding full creative control from clients, ditching proposals, listing prices on your website, weeding out high-maintenance clients and lots more. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review. Be a guest on an upcoming episode: We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here. Support our sponsors so we can keep airing new episodes: Harpoon — The next-generation time-tracking tool helps you plan for a profitable future. Participate — Create a space for collaboration, communication and learning. SolidGigs — Get more freelance jobs. Dripify — Premium learning platform for entrepreneurs. Recently on the blog: How to Get Web Design Clients: 10 Pro Tips to Get Work Now *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices