Why You’re Losing Instructions (You’re Selling Wrong)

Most estate agents think their job is to tell people what to do…👉 What price to list at👉 What offer to accept👉 How the process should workBut here’s the truth:People don’t want to be told.They want to be understood.In this episode, I break down why consultative selling is the only approach that works in today’s market — and how you can start using it immediately to win more instructions, improve client relationships, and even manage your team more effectively.We cover:* Why “telling” kills deals (and what to do instead)* How to use questions to uncover what clients actually want* Real examples (valuations, staff pay, buyers & sellers)* How to guide conversations without being a pushover* Turning client answers into stronger, more aligned dealsOne of the biggest shifts you can make?👉 Stop guessing… and start asking.🏆 Tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com